GRAND RAPIDS, Mich. – Truscott Rossman is expanding its Grand Rapids office with the addition of Amy LeFebre as senior account executive. LeFebre brings 20 years of corporate, nonprofit and agency public relations and development experience to the team.
“When we opened our Grand Rapids office in May of 2011, we knew there was tremendous opportunity to serve this market,” said Kelly Rossman-McKinney, CEO and principal of Truscott Rossman. “Business has grown considerably in the past couple of years, and the time is right to bring in someone of Amy’s caliber to help serve the growing needs of our West Michigan clients.”
LeFebre joins Truscott Rossman from the Grand Rapids-based brand-building firm DO MORE GOOD (formerly Hanon McKendry), where she served as director of corporate communications and public relations. She provided counsel and services to the agency and its clients including Orthopaedic Associates of Michigan, Orion Construction, Legrand, MLive and Grand Rapids Christian Schools.
Previously, LeFebre was senior consultant for Wondergem Consulting. There she served as executive speechwriter and provided media relations, strategic communications and community relations support to clients including the Van Andel Institute, The Right Place, Inc., Metro Health and the Wege Foundation. She began her career at Amway Corp. and moved from there to the National Easter Seal Society in Chicago, where she was director of corporate marketing, managing relationships with $1 million-plus national sponsors including Century 21, Safeway and Enesco.
“We’re confident Amy’s diverse experience and reputation in the business community will complement our team in Grand Rapids and will serve our clients well as we continue to rapidly expand our corporate and nonprofit client base,” said John Truscott, president and principal of Truscott Rossman. “We’re excited to have her on board.”
The firm’s West Michigan clients include Beacon Specialized Living Services, CWD Real Estate, Erhardt Construction, Failure Lab (pro bono), Grand Rapids Community Foundation, Great Lakes Software Excellence Conference (pro bono), Kent County First Steps, Kid’s Food Basket (pro bono), J2S, KPEP, Metro Health, Michigan Health Connect, Michigan State University College of Human Medicine, National Heritage Academies, Regional Air Alliance of West Michigan and Sinas Dramis Law Firm.
Truscott Rossman represents local, statewide, national and international clients from its main office in Lansing and offices in Grand Rapids and Detroit. The firm offers a full range of communications services, including issues management, crisis communication, litigation communication, media relations, new media, government affairs, ballot initiatives, community relations and grassroots initiatives. Truscott Rossman also publishes the “Michigan Legislators’ Guide to Lobbyists & Media,” the highly sought guide to Capitol policymakers across the state.
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