Cyber Monday and Online Video
Posted by Graham Davis on November 29, 2011 | Views: 592
Thanksgiving becoming a major day for online shopping
Thanksgiving itself experienced a 70 percent growth traffic according to Akamai, which saw a peak traffic of about 2 million page views per minute on Thanksgiving evening — the peak so far for this shopping season. (from "What the death of Cyber Monday says about our broadband habits")
"Cyber Monday" was bigger than ever – especially mobile shopping
The average Internet video viewer watched 21.1 hours online last month
According to IBM's Smarter Commerce online benchmark study, Cyber Monday online sales were up 33 percent from 2010. The average order was $193.24. Online shopping peaked at 2:05 p.m. EST.
Last Cyber Monday, 3.9 percent of American adults used a mobile device to visit an online store. This year, 10.8 percent of adults used a mobile device to visit a retail site.
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in October with 161 million unique viewers and reached a record high of 20.9 billion videos viewed. Facebook.com ranked second with 59.8 million viewers, followed by VEVO with 57 million, Microsoft Sites with 49.1 million and Viacom Digital with 48.2 million. More than 42 billion videos were viewed during the month, with the average viewer watching a record 21.1 hours. Google Sites demonstrated the highest engagement with 7.1 hours per viewer. (from comScore's October 2011 U.S. Online Video Rankings)