Truscott Rossman Loves Grand Rapids

Regional Air Alliance of West Michigan
Truscott Rossman helped Regional Air Alliance of West Michigan (RAAWM) build a coalition of community and business leaders to vocally support efforts to keep Southwest Airlines in Grand Rapids. We garnered media coverage for events, and connected RAAWM leaders with other business leaders in Grand Rapids – securing a strong foundation for the ultimately successful campaign to retain Southwest Airlines. 

Michigan Health Connect
Founded in 2009, Michigan Health Connect is the state’s leading electronic medical records and data hub. To help MHC tell its story of innovation and growth, we formulated a strategic communications plan to assist in the transition from early-growth communications into a more long-term, solutions-oriented plan, along with helping MHC open doors to many key organizations and individuals across the state.

Grand Rapids Area Chamber of Commerce
For more than a century, the Grand Rapids Area Chamber of Commerce has been working to grow small businesses throughout West Michigan. The Chamber has enlisted the help of Truscott Rossman to increase its reach and footprint in West Michigan through media relations, communications support and by fostering connections with key individuals and organizations.

Erhardt Construction
Rather than celebrate its 50th year in a typical fashion, Erhardt Construction contacted Truscott Rossman for something more creative. We helped our client conceive and execute the “Building Your Community” contest, which would donate $50,000 to an area nonprofit contest winner. With more than 90,000 votes online, and additional sponsors, they were able to select three winners for the contest. This campaign received the “Diamond Award” from the East Central district of the Public Relations Society of America.

Jandernoa Entrepreneurial Mentoring (JEM)
Truscott Rossman helped JEM, a CEO to CEO mentoring program, earn media coverage, create events and provide strategic communication planning in order to recruit new program participants and increase public awareness to boost the overall growth and recognition of the organization.

Neurocore
Neurocore is a national authority in applied neuroscience. Their proprietary, brain-based diagnostic and treatment protocols have helped thousands of children and adults improve focus, sleep better and more effectively manage stress. Truscott Rossman works with local, regional and national media outlets to share Neurocore's work and increase awareness of their program, a non-medication approach that improves individual performance and quality of life.

"For more than a century, the Grand Rapids Area Chamber of Commerce has been working to help businesses achieve success throughout the Grand Rapids area. Truscott Rossman has worked to help reach statewide audiences for the Chamber through media relations, communications support and by fostering connections with key individuals and organizations." - Andy Johnston, Vice President of Government & Corporate Affairs, Grand Rapids Area Chamber of Commerce

"Erhardt Construction partnered with Truscott Rossman to commemorate our 50th Anniversary.  TR’s ability to learn about our business and deliver a strategy that fit our goals and culture really impressed me.  They listened closely to what we wanted to accomplish and provided the expertise to deliver it." – Ben Wickstrom, President, Erhardt Construction

"Truscott Rossman has a great hands-on approach that identifies multiple outlets to communicate a strong message that makes sense for your business and your audience." – Brandon Eisentrager, Executive Director, Jandernoa Entrepreneurial Mentoring

"We have something amazing to share and Truscott Rossman took the time to truly understand our story.  Since then, they have worked hard to create great opportunities for Neurocore." – Rick Kuiper, President, Neurocore

We've gotten to know GR through these great organizations:

The Economic Club of Grand Rapids

West Michigan Public Relations Society of America

Grand Rapids Area Chamber of Commerce

Hello West Michigan

American Red Cross of Greater Grand Rapids

TALENT 2025

Michigan Political Leadership Program

MSU Club of West Michigan

Grand Rapids Young Professionals

Grand Valley Young Alumni Council

Tradigital
Tradigital is an event concept developed by TR for traditional and digital media practitioners to engage, discuss the evolution of information flow and share new ideas. The kickoff event for Tradigital was held at Richard App Gallery in Grand Rapids on February 6, 2013. Thirty digital and traditional media folks came together to share conversation, ideas and a drink together.

MSU Spartan Winter Tailgate
TR was excited to sponsor the 2013 Spartan Winter Tailgate where West Michigan Alumni gathered to celebrate and be inspired by Washington Redskins and former MSU Quarterback Kirk Cousins along with Coach Dantonio.

Michigan Political Leadership Program
TR continues its support of the Michigan Political Leadership Program by sponsoring the March 1, 2013 breakfast in Grand Rapids. Find out more information about the event and program here.

Grand Valley Metro Council Training
Kelly Rossman-McKinney and Graham Davis will share their traditional and digital media expertise with local government officials through a training hosted by the Grand Valley Metro Council on March 14, 2013. The training that day will cover strategic communications, engaging media and crisis communications. Contact us for more information.

Amanda Rogalski, Director of West Michigan Business Strategies 

Amanda is a seasoned communicator with key ties to the West Michigan business community – precisely the skills needed to drive Truscott Rossman’s expansion in West Michigan.