We don’t take any of our relationships for granted, especially those with reporters, editors and writers across Michigan. We’ve spent 30 years nurturing our media bonds and work every day to maintain the trust of news outlets. Whether clients are looking to schedule an editorial board meeting or get their side of the story told, Truscott Rossman is their secret weapon in the battle for earned media.
We make sure your message cuts through the clutter and comes out on top. Truscott Rossman has been consistently named the top public affairs firm in Michigan by the MIRS/EPIC-MRA survey of state capitol insiders for one simple reason: When it comes to influencing issues from the courthouse or the White House, our strategic expertise and long-standing relationships uniquely position us to get the job done.
We’re ready to help you utilize the latest Internet communications tools and techniques, from building an effective social media strategy to finding new and creative ways to engage with supporters (and disarm foes!) online. No other firm can match Truscott Rossman’s combination of traditional media expertise and new media savvy.
We can provide the clear, level-headed strategic planning and messaging required to survive even your worst PR nightmare. We can do proactive planning with you or we can jump right into the fire, depending on your needs. Truscott Rossman can develop your crisis message and manage the media, the story and the flow of communication. Don’t get into a jam without us!
Strategic Communication Planning
We leave nothing to chance when it comes to meeting and exceeding our clients’ communications needs. Truscott Rossman has an eight-point approach to ensure our clients communicate the right message to the right audience at the right time. It’s our version of “rocket science,” and our methods have a long track record of success that can be put to work for you.
We’ve got your back, whether you want to win (or avoid) litigation or just protect your reputation. Most attorneys acknowledge that the court of public opinion is essential to a successful courtroom outcome. Truscott Rossman has worked with most of Michigan’s top law firms, helping to generate favorable media coverage and public opinion or minimize the damage. Don’t litigate without us!
We can deliver grassroots support for your issue because we know what seeds to plant. Whether it’s a local zoning issue or federal funding, successful legislative initiatives must include a strong grassroots element that takes full advantage of all communications tactics available. Truscott Rossman knows what it takes to develop and deploy a coalition that will provide the edge you need to win.
We've helped pass them and we’ve helped kill them. Our seasoned campaign staff has made the difference for many state and local ballot initiatives, from the successful 2008 statewide stem cell ballot proposal to the most recent successful Detroit Zoo millage campaign. Whether it’s an issue at the city, township, county or statewide level, Truscott Rossman should be your first call.
Workshops and Training
We can polish your presentation skills to help you reach any audience, from a horde of anxious reporters, to shareholders, to employees or customers. Truscott Rossman offers a dynamic media training program that can help you build and maintain a positive public image — and the right message. We also offer top-notch speaker training to make sure your audience remains engaged and energized.