Snyder Press Secretary to Join Truscott Rossman

LANSING, Mich. – Gov. Rick Snyder announced today that Press Secretary Sara Wurfel will join Truscott Rossman on Nov. 30 as vice president for public affairs.

Wurfel, who also has worked as communications director for the Michigan Department of Agriculture under governors Engler and Granholm, joined the Snyder administration in 2011 and was integral to helping the governor tell Michigan’s comeback story.

“As press secretary for a governor, you have to be a quick study, an excellent strategist, a strong relationship builder and an extremely hard worker,” said Truscott Rossman President John Truscott, who served as press secretary under Engler. “We’re thrilled that she will bring all of those skills to work for our clients.”

Today’s announcement marks the firm’s 11th hire this year. Since January, Truscott Rossman has added six new people to its Detroit office, three to Lansing and one in Grand Rapids.

“Our firm’s growth this year has been phenomenal across the state and has largely been driven by our efforts to diversify our client base,” said Kelly Rossman-McKinney. “But issues management and public affairs will always remain core to our business, and Sara’s depth and breadth of experience will ensure that Truscott Rossman will remain unmatched in that arena.”


About Truscott Rossman

Representing local, statewide, national and international clients, Truscott Rossman offers clients a full range of communications services. Specializations include issues management, crisis communication, media relations, community relations, digital and social media, government affairs, ballot initiatives and grassroots initiatives. Learn more at



Josh Hovey