My friend Mary Kramer, publisher of Crain’s Detroit Business, recently wrote that Michigan needs a messaging campaign to counter the negative image created by the Flint water crisis.

But let’s get serious: Flint is just the latest – and most horrific – in a series of headlines maligning our Pure Michigan image. Think about the punchline-worthy sex scandal of state Reps. Todd Courser and Cindy Gamrat, which landed us in the monologues of Jimmy Fallon and John Oliver. We also hit the big time with Detroit’s bankruptcy, the Uber driver’s mass shooting in Kalamazoo and the looming fiscal crisis of the Detroit Public Schools.

The good news? Reporters from around the world have come to Michigan, and although they’ve been embedded in Flint and Detroit, they’ve covered not just the water crisis but two presidential debates. Now we should invite them back, offering a strong “Innovation Michigan” message.

As Kramer suggested – and I totally agree – let’s showcase some of our top business leaders: Dan Gilbert, Tom Gores, Mike and Marian Ilitch, Mary Barra, Roger Penske and Doug DeVos. Let’s highlight the amazing products made right here: Shinola watches, Bell’s and other craft brews, the iconic Herman Miller Eames lounge chair, industry-leading Gentex rearview mirrors. And let’s rock our growing technology industry, from Google to Switch.

Our own residents don’t know half of what we can do. Let’s spread the message here and then take it international.