Let graphics tell the story

3ImportantReasonsToUseGraphics-01Experts say I have about 15 to 20 seconds before you leave this page. Luckily, I have a stealth weapon – graphics – to help me out.

Today, online readers are overwhelmed with information, including that on social media platforms like Facebook, Twitter, Instagram and Snapchat.

Consumers are continually growing the amount of information they consume, and businesses have to cut through the clutter to stand out — cue graphics.

Graphics tell a story in a visual, interactive and engaging way. Fun fact, 40 percent of people respond better to visuals than just plain text.

Even if you don’t know the difference between PMS 286 and the color blue (they’re the same thing), there are many tools to help you. Check out Canva, an online design tool that turns you into a graphic design fledgling overnight. Or, you can always give us a buzz here at Truscott Rossman, and work with a true pro to help take your virtual content to the next level.

If you’re still with me, thanks for making it all the way to the end of this blog. But – true confession – you could have just looked at the graphic, saving up to two minutes of your time.