Truscott Rossman Awarded Top PR Firm by Lansing Insiders

TR continues to hold the top spot in the biennial MIRS/EPIC-MRA survey 

LANSING – Truscott Rossman has been named the Most Effective Public Relations Firm by the 2023 MIRS/EPIC-MRA Insider Survey. The resounding endorsement from the state’s most influential professionals in policy, law and public affairs reflects the firm’s exemplary work. This honor has been given to Truscott Rossman since Kelly Rossman-McKinney and John Truscott merged their firms together.

John Truscott, CEO and Principal, was also selected as the Most Effective Public Relations Professional for the third survey in a row. Before that, Truscott Rossman’s co-founder, Kelly Rossman-McKinney was regularly selected as the “most effective” in the survey. 

“This is such an honor to receive this recognition again. The credit goes to our great team and the hard work they do on behalf of our clients,” said John Truscott, CEO and Principal of Truscott Rossman. “It’s even more meaningful and truly appreciated in today’s rapidly changing political and business environment.” 

Truscott Rossman is no stranger to receiving this award as it was voted the most effective PR firm in 2011, 2013, 2015, 2017, 2019, and 2021 in the biennial MIRS survey. The award also extends to the Rossman Group, Rossman-McKinney’s original firm, prior to the merger of Truscott Rossman in 2011. 

While public affairs remains at the foundation of the company, TR has significantly expanded its capabilities for clients of all industries. After moving its headquarters to Detroit, Mich., the firm has largely increased its reach nationwide. 

“We have grown so much over the past few years and cannot thank our dedicated team enough for their contributions that led to this award,” said Allie Walker, President of Truscott Rossman. “Our clients are always at the forefront of our work and we are honored that it does not go unnoticed.” 

To learn more about Truscott Rossman and its full team, visit