Case Studies
Our clients and the issues they bring to us are uncommonly diverse – and we like it that way. No other Michigan-based firm works on issues as wide ranging or with organizations as varied, from:
- Fortune 100 tech companies to local school districts;
- Statewide ballot issues to small-business communication strategies;
- Municipal community relations campaigns to legislative policy initiatives;
- Healthcare and bio-medical research to building a new international bridge;
- Education reform to international trade tariffs.
Goal: Brand reputation management; Outcomes: Increased brand visibility, national earned media coverage, online community engagement; Our Work: When Michigan-based Chemical Bank decided it woul...
Goal: Brand visibility; Outcomes: Earned media coverage, feature story, thought leadership; Our Work: After taking his family company public, Flint entrepreneur Phil Hagerman made an effort to g...
Goal: Passage of a statewide voter referendum Outcomes: Public education, statewide earned media coverage, voter approval with 69 percent support Our Work: Truscott Rossman provided strategic c...
Goal: Grand 0pening event Outcomes: Event management, reputation enhancement, community relations, earned media coverage Our Work: Truscott Rossman worked with a local community corrections fac...