Truscott Rossman developed a targeted marketing campaign to increase brand visibility and sales for LO Eyecare. This initiative combined creative direction, custom photography, and a blend of traditional and digital marketing channels to form a cohesive strategy.  

First, we created a unique campaign concept highlighting the sunglasses’ style, quality, and utility, resonating well with the intended audience. Custom photography played a crucial role, presenting the sunglasses in various settings to appeal to a broad consumer base.  

The campaign used a strategic marketing channel mix to enhance reach and engagement. This included targeted radio ads with compelling calls to action, outdoor advertising in high-traffic areas for increased visibility, print advertisements in newspapers and magazines, and a dynamic social media campaign to drive online engagement. Truscott Rossman aimed to significantly boost brand presence and sunglasses sales through these integrated efforts.