Amplifying a Budding Industry’s Voice
MICHIGAN CANNABIS INDUSTRY ASSOCIATION (MICIA)
With TR’s strategic communications support and the vision and leadership of executive Robin Schneider, the Michigan Cannabis Industry Association (MiCIA) was created and launched to be the voice for this new, growing industry in the Great Lakes State.
In close collaboration with MiCIA leadership, TR crafted a strategy and tactics to help the organization become an effective advocate, thought leader and the essential “go-to” for anything cannabis related.
From the association’s brand and logo to media outreach, speakers bureau and member communication tools and events, TR harnessed its team, connections and landscape awareness to position MiCIA as a credible voice of reason and persuasion in Lansing and in communities across the state. TR landed Robin interviews with dozens of major outlets across the state where her commanding presence and factual, informative points resonated. All were essential to ensuring the state enacted fair, safe rules and regulations as licensing began and the adult recreational market opened up.
Adult-use applications accepted starting Friday