Reputation Management / Architecture Firm

Author: cam
Date: May 16, 2018

Goal: Brand awareness

Outcomes: Feature story, 14 print and broadcast earned media placements

Our Work: When a Grand Rapids-based architecture and design firm wanted to enhance awareness among local and regional commercial real estate developers, realtors and brokers of the tremendous scope and quality of the 25-year-old firm’s portfolio, they turned to Truscott Rossman for strategic communications support.

We worked with the firm to develop a messaging and media relations strategy centered on the fact that their team had a hand in the majority of significant downtown Grand Rapids building and renovation projects over the past two decades. We were charged with two deliverables: 1) a business media feature profiling the firm and its impact, and 2) media relations support for the introduction of a major new development in downtown Grand Rapids.

Drawing on our messaging and media relations expertise, we assisted the architecture firm in garnering 14 unique stories in business and consumer print and broadcast media, including a front-page in-depth firm profile in the Grand Rapids Business Journal.

"Truscott Rossman regularly exceeds our expectations and continually provides us with the powerful messaging we need to prevail. Unfortunately, S Company faced a crisis that needed an immediate communications plan to keep our message in front of the public. Truscott Rossman has kept Shepler’s Mackinac Island Ferry’s position on the forefront from Day 1."
Chris Shepler