Detroit

Our Home Base

Detroit. The city that put the world on wheels. The birthplace of Motown. Michigan’s cultural and commercial axis. Where else would TR call home?

Outside our windows exists a collision of art, culture, people and opportunity. A hotbed of stories waiting to be told. Like every major city, Detroit has its challenges. But its resilience and response to adversity are what make it great. We’ve been happy to grow alongside the city from our former office in the RenCen to our new headquarters in Eastern Market. During that time, we’ve also seen the immense cultural and commercial influence the city carries outside Michigan. From Detroit, we’re equipped to make a global impact. Detroit will grow even more because of the people who call it home. We’re excited to be part of that community. As storytellers, there’s no better place to be.

We would love to connect. Give us a call at 313-393-1300.

Detroit, Michigan

2362 Russell St Suite 301
Detroit, MI 48207

Detroit Team

Our forward-thinking, agile and collaborative team brings a diverse set of skills to meet the communications needs of our equally diverse client base.

John Bailey

Business Strategist

After growing John Bailey & Associates into one of the largest and most respected public relations firms in Michigan, John joined the TR team in 2015. He served clients in the automotive, health care, professional services, retail and public affairs segments for decades and brings deep expertise and insight to the firm.

Annika Clemens

Digital Content Manager

With a mind for all things digital, Annika applies her expertise by developing strategies and driving digital engagement for clients.

Chad Cyrowski

Chief Digital Officer

Chad is a gifted storyteller and can help you tell the right story to the right audience at the right time – all to achieve specific, concrete objectives for your business or organization. He works on many statewide projects, boosting client visibility.

Ron Fournier

President

Ron is the former publisher and editor of Crain’s Detroit Business. Before returning to his hometown of Detroit, he covered the Clinton, Bush and Obama administrations for the Associated Press and The Atlantic, ultimately becoming the AP Washington Bureau Chief. A former Harvard fellow, Ron wrote two New York Times best-sellers, including a memoir about his autistic son called Love that Boy.

Lindsay Gerber

Account Executive

Lindsay is poetry in motion. Her video and graphic design skills help TR tell powerful visual stories for our clients. She is a superb writer who will work around the clock for a client.

Dan Herrick

Senior Account Executive

A passionate storyteller, Dan works with our clients to craft narratives that make an impact. With a multitude of talents, he knows how to tell those stories across print, digital, video and more.

Kelsi Horn

Account Executive

Kelsi is a mover and a shaker. Her key connections in media, entertainment and politics span the country. Kelsi has experience in client project management, event planning, market research, public speaking and team development. Her attention to detail helps her develop innovative and creative content for our clients.

Rachel LePoudre, MA, APR

Senior Account Executive

Rachel holds a national APR (Accreditation in Public Relations) and has more than a decade of corporate, nonprofit and agency experience. She integrates sound digital and social media strategy into her public relations work and is sharply focused on staying abreast of the latest trends to help clients navigate new proven tactics into their initiatives.