Dan Herrick

Senior Account Executive

A passionate storyteller, Dan works with our clients to craft narratives that make an impact. With a multitude of talents, he knows how to tell those stories across print, digital, video and more.  

He joined the team in 2015 and has been integral in the growth of our Detroit office as he progressed from an intern to a senior account executive. During that time, he has worked with many clients to craft their stories. He has developed messaging for major companies. Created communications for nonprofits. Message trained executives. Led crisis communications strategy and tactics. Filmed digital video campaigns. And he can even fix a printer.   

Before joining TR, Dan worked with the American Park Network, the leading publisher of visitor guides to national parks and public lands. He was the lead writer for one of APN’s 28 annual guides in 2013 and a contributor to other guides in the collection.  

He graduated from Kalamazoo College in economics and English (with a writing emphasis) in June 2014. There, he spent three years writing for the Index, the college’s student newspaper. As the paper’s sports editor, he cultivated the page’s first unique social media account.