Dan Herrick

Senior Director, Corporate Communications

Dan gets excited about a good story. He applies that passion with our clients to craft narratives that make an impact. With a multitude of talents, he knows how to tell those stories in print, digital, video, photos and more. 

Since joining the team in 2014, he has been integral in the growth of our Detroit office as he progressed from intern to senior director for corporate communications. During that time, he has worked with many clients to craft their stories. He has developed messaging for major corporations. Created communications for leading nonprofits. Message trained CEOs. Led crisis communications strategy. Filmed digital video campaigns. And he can even fix a printer.

Before joining TR, Dan worked with the American Park Network, the leading publisher of visitor guides to national parks and public lands. He was the lead writer for one of APN’s 28 annual guides in 2013 and a contributor to other guides in the collection.

He graduated from Kalamazoo College in economics and english (with a writing emphasis) in June 2014. There, he spent three years writing for the Index, the college’s student newspaper. As the paper’s sports editor, he cultivated the page’s first social media account.