Rachel LePoudre, MA
Rachel LePoudre joined Truscott Rossman’s Detroit team with more than a decade of experience in public relations and integrated marketing communications. She brings deep digital and social media strategy and is sharply focused on staying abreast of all the latest trends and best practices to help clients navigate change and weave proven tactics into their initiatives.
Rachel’s well-rounded background includes both agency and corporate communications in several industries. Her experience includes outdoor, healthcare, financial, education, construction, retail, and nonprofit. She also has an extensive portfolio of automotive communications, having conducted successful campaigns for Ford, Lincoln, Chevrolet, Cadillac, Kia, Toyota, Honda, Audi, Subaru, Volkswagen, Mercedes-Benz, and Volvo. As a result, her strategic work has been highlighted in case studies and publications being taught to future communicators in colleges throughout the U.S.
Rachel previously founded and ran her own freelance PR business, was the executive director of a Metro Detroit nonprofit for the past six years, and has been a columnist covering news and culture stories.
Rachel holds a bachelor’s degree in advertising and public relations from Grand Valley State University and furthered her education with a master’s in communications from Oakland University, where she established the college’s first graduate-level social media and publicity course.
She has a passion for learning and a lifelong interest in history, politics, and new technology.