She brings deep digital and social media strategy and is sharply focused on staying abreast of all the latest trends and best practices to help clients navigate change and weave proven tactics into their initiatives.
Rachel’s well-rounded background includes agency, nonprofit and corporate communications experience working with several industries including outdoor, healthcare, financial, education, construction, retail and nonprofit. She also has an extensive portfolio of automotive communications, having conducted successful campaigns for Ford, Lincoln, Chevrolet, Cadillac, Kia, Toyota, Honda, Audi, Subaru, Volkswagen, Mercedes-Benz, and Volvo. As a result, her strategic work has been highlighted in case studies and publications being taught to future communicators in colleges throughout the U.S.
Rachel previously founded and ran her own freelance PR business, was the executive director of a Metro Detroit nonprofit for six years, and has been a columnist covering news and culture stories.
An active member of PRSA Detroit, Rachel serves on the Board of Directors, chairs the social media and internship committees and was the 2021 recipient of the Nancy Skidmore Distinguished Service Award.
Rachel holds a national APR (Accreditation in Public Relations) and earned a bachelor’s degree in advertising and public relations from Grand Valley State University. She furthered her education with an M.A. in digital media from Oakland University and an M.S. in communications leadership from Purdue University.
She has a passion for learning and a lifelong interest in history, politics, and new technology.