When it comes to developing messaging and strategies to get movement on big issues or calmly managing communications in a crisis, Sara Wurfel is regarded as one of the leading pros in the business.
As press secretary and spokeswoman for Michigan Gov. Rick Snyder since the Governor took office in 2011, Sara worked extensively on issues ranging from Detroit’s bankruptcy to the state’s healthcare reform of Healthy Michigan and the deal to get a new bridge to Canada. She joined the Truscott Rossman team at the end of November 2015, bringing her broad knowledge of public policy and government, coalition and relationship building, and extensive connections among state, national and international media.
Prior to joining the Snyder administration, the Upper Peninsula native spent six years in Oregon, where she served as director of communications for AARP Oregon. Sara also previously managed public affairs for Providence St. Vincent Medical Center in Portland, Ore., and worked as an on-loan public information officer for disaster response during hurricanes Katrina and Rita.
Sara served as the communications director for one of state’s Cabinet departments under Governors John Engler and Jennifer Granholm. Prior to that, she cut her teeth doing communications work for a mid-Michigan member of Congress and the Michigan House of Representatives.
Combined, these experiences helped hone Sara’s ability to think fast, communicate effectively and develop complex strategies for high profile communications needs and campaigns.
She has served on the Board of Directors of the Public Relations Society of America and as a member of numerous community and professional organizations. Sara holds a national APR (Accreditation in Public Relations), earned her undergraduate degree in journalism from MSU and her master’s degree in strategic communications from the University of Oregon.
She and her husband, Brad, are avid kayakers, hikers and love anything outdoors. They are the proud parents of 3 and 1/2 year-old son Logan.