We’re an audience-focused, storytelling PR firm with Michigan roots and national reach. We tell stories that drive change — and we’ll do it for you. A lot of brands — and the PR firms that service them — only focus on soft metrics like reach or engagement rate.
The media landscape has changed, and organizations must adapt with it to reach and engage target audiences. Today, companies must be prepared to effectively tell their own story, in many cases, without the help of journalists. We can help you strategize and develop those stories to buttress earned media coverage and lead your audience along a brand journey towards your desired outcome, whether that is visiting your page, interacting with a campaign or choosing a product.
Digital Media Strategy+ Implementation
What’s your objective? Who do you need to reach to achieve that objective? What action do you want them to take? And what story will drive them to take that action? By answering these basic questions, we can develop and implement a digital strategy that advances your business goals.
Today, “media” is more than traditional news outlets. Reaching your audience through journalists is critical, but the opportunities to do so are diminishing. We believe in delivering the right message, to the right audience, at the right time – and digital marketing makes that possible.