LANSING, Mich. – Truscott Rossman, Michigan’s premier bipartisan strategic communications firm, is pleased to announce the addition of Kim Boyer-McLaughlin as Director of Strategic Marketing. She will be based in the firm’s Grand Rapids office.
Boyer-McLaughlin, of Grand Rapids, will help lead efforts to serve Truscott Rossman’s West Michigan clients and develop new business. She previously managed corporate sponsorships for Meijer, including support of collegiate and professional athletic teams and sponsorships of local community events and organizations in Chicago, Northern Indiana, Northern Ohio and Southwestern Michigan.
“Kim’s strong marketing experience and deep connections in the Grand Rapids community will strengthen Truscott Rossman’s position as the go-to firm for any communications need,” said Kelly Rossman-McKinney, CEO of Truscott Rossman.
Boyer-McLaughlin’s skills in strategic marketing, branding and building corporate relationships will supplement Truscott Rossman’s comprehensive communication services.
“We’re constantly striving to find new ways to fulfill every communication need of our clients,” said John Truscott, President of Truscott Rossman. “Kim’s expertise in marketing, branding and promotion will broaden the scope of services we can offer to our current and prospective clients.”
Boyer-McLaughlin lives in downtown Grand Rapids with her husband, Ryan. She is actively involved in the community and serves on the Helen DeVos Children’s Hospital Board of Trustees, the David D. Hunting YMCA Board of Directors and was a member of the Leadership Grand Rapids Class of 2010.
“No firm is more respected or better connected than Truscott Rossman, so I’m thrilled to be joining this amazing team in West Michigan,” Boyer-McLaughlin said.
Truscott Rossman represents local, statewide, national and international clients from our main office in Lansing and satellite offices in Grand Rapids and Detroit. Our firm offers a full range of communications services, including issues management, crisis communication, litigation communication, media relations, government affairs, ballot initiatives, community relations and grassroots initiatives. Truscott Rossman also proudly publishes the “Michigan Legislators Guide to Lobbyists & Reporters,” the highly sought Lansing guide to Capitol policymakers across the state.