At TR, we’re not just about telling stories—we’re about being part of the stories that shape communities. Today, more than ever, our commitment to Detroit is illuminated through our partnership with the Suburban Mobility Authority for Regional Transportation (SMART). As we celebrate the 2024 NFL Draft and the renewed spirit it brings to the city this spring, we spotlight the essential role SMART plays in connecting people to these vibrant events and the everyday pulse of the city.
In the bustling heart of Detroit, where culture and history intersect with innovation and progress, SMART has been pivotal. As a key player in Detroit’s resurgence, SMART’s initiatives are not only about moving people but advancing the region on a larger scale. Their approach—embracing technology, public engagement, and regional cooperation—resonates with our mission at TR. We draw inspiration from their commitment to transforming urban mobility, making it more accessible, efficient, and integrated.
During the recent NFL Draft, SMART demonstrated its impact vividly. With special non-stop Express Buses from multiple locations, they ensured that everyone wanting to participate could do so easily and affordably. This kind of logistical orchestration showcases SMART as an economic driver, crucial not only for major events but for the daily lives of those in Wayne, Oakland, and Macomb counties.
Their innovative projects like SMART Flex and the development of a user-friendly transit app exemplify the future of public transportation. These initiatives are about more than just convenience; they are about creating a cohesive community. At TR, we are proud to amplify such stories—stories where technology and human-centric services merge to redefine urban living.
Our location in Detroit’s Eastern Market places us at a confluence of local art, culture, and entrepreneurial spirit, mirroring the dynamism that SMART brings to regional transportation. Being part of this community enables us to better understand and share the impactful narratives of those around us. Through our work with Detroit-based clients like SMART, we use our expertise in digital marketing, content creation, and strategic communication to highlight the initiatives that drive positive change across the city.
As we look forward, SMART is more than just a client of ours. We share a vision for a thriving, connected Detroit. Recent public meetings and the SMARTer Mobility study are steps towards understanding and serving the community’s needs more profoundly. Through strategic storytelling and community engagement, we aim to not only narrate but enhance the narrative of Detroit’s ongoing revitalization.
Our commitment to Detroit extends beyond business. It’s about contributing to a narrative of hope, empowerment, and progress. As Detroit continues to rise, innovate, and thrive, TR stands proud to champion the stories of resilience, innovation, and community that define our city. Together with SMART, we are driving forward, making every story we tell a testament to the spirit of Detroit.