Connected where it counts.

Our knowledge and relationships run deep. We are the only firm in the country that boasts two former gubernatorial press secretaries and a former White House correspondent and AP bureau chief.

We are public affairs pros. Certified crisis counselors. Issues management experts. Media and digital strategists. No one has more – and more relevant – experience.

Our Team

Our team opens doors to business leaders, policymakers, power brokers and respected media outlets to drive your story throughout Michigan and beyond.

John Bailey

Business Strategist

After growing John Bailey & Associates into one of the largest and most respected public relations firms in Michigan, John joined the TR team in 2015. He served clients in the automotive, health care, professional services, retail and public affairs segments for decades and brings deep expertise and insight to the firm.

Andrea Bitely

Senior Director of Strategy and Client Services

With a knack for knowing the right reporter to pitch and social media platform to tap, Andrea elevates storytelling to the next level. She has a deep understanding of law and government after serving as director of communications and government affairs for the Michigan Department of Attorney General, and her network is spread far and wide after stints at POLITICO and the U.S. Chamber of Commerce.

Cathie Blumer

Executive Assistant to the President & CEO

If you rely on John Truscott’s expert counsel, you will probably meet Cathie Blumer. By phone, email or text she will smooth the way for John and the Truscott Rossman team to meet your needs.

Rob Brown

Senior Account Executive

Rob provides clients with a deep understanding of communications strategy, coalition and issue campaign management. His hands-on experience in our public affairs shop in the firm’s Lansing office has meant he has been involved with several of the most high-profile issue campaigns the firm has undertaken in the past four years.

Annika Clemens

Digital Content Manager

With a mind for all things digital, Annika applies her expertise by developing strategies and driving digital engagement for clients.

Chad Cyrowski

Chief Digital Officer

Chad is a gifted storyteller and can help you tell the right story to the right audience at the right time – all to achieve specific, concrete objectives for your business or organization. He works on many statewide projects, boosting client visibility.

Sharon Emery

Senior Consultant

Sharon approaches each project with the same mission: make every word count! A seasoned journalist and writer, she has more than 20 years of experience in covering government and business news. Sharon draws on her extensive journalism career to assist clients in reaching the right reporters and editors at the right time.

Ron Fournier

President

Ron is the former publisher and editor of Crain’s Detroit Business. Before returning to his hometown of Detroit, he covered the Clinton, Bush and Obama administrations for the Associated Press and The Atlantic, ultimately becoming the AP Washington Bureau Chief. A former Harvard fellow, Ron wrote two New York Times best-sellers, including a memoir about his autistic son called Love that Boy.

Lindsay Gerber

Account Executive

Lindsay is poetry in motion. Her video and graphic design skills help TR tell powerful visual stories for our clients. She is a superb writer who will work around the clock for a client.

Dan Herrick

Senior Account Executive

A passionate storyteller, Dan works with our clients to craft narratives that make an impact. With a multitude of talents, he knows how to tell those stories across print, digital, video and more.
Barb is adept at developing strategic communications and media outreach plans to address issues, communicate announcements or promote events. When it comes to strategic thought leadership, Barb is the perfect communications ally for organizations across many sectors including healthcare, tourism, energy and banking.

Kelsi Horn

Account Executive

Kelsi is a mover and a shaker. Her key connections in media, entertainment and politics span the country. Kelsi has experience in client project management, event planning, market research, public speaking and team development. Her attention to detail helps her develop innovative and creative content for our clients.

Wendy Larner

Coalition and Special Project Manager

Wendy understands that the best way to grab a legislator’s ear is through their constituents and can build a coalition like no one else. Known in the halls of Michigan’s capitol for her tenacious ability to mobilize support for client initiatives, she has helped clients large and small diversify the voices that help share their message.

Amy A. LeFebre

Senior Director, West Michigan

Amy is a public relations powerhouse with nearly three decades of corporate, nonprofit and agency experience. Whether her clients need counsel in a crisis or in announcing their next big initiative, they trust her to get the job done right. She is a certified crisis counselor and, in 2017, was recognized as the Public Relations Professional of the Year by the West Michigan chapter of PRSA.

Rachel LePoudre, MA, APR

Senior Account Executive

Rachel holds a national APR (Accreditation in Public Relations) and has more than a decade of corporate, nonprofit and agency experience. She integrates sound digital and social media strategy into her public relations work and is sharply focused on staying abreast of the latest trends to help clients navigate new proven tactics into their initiatives.

Ellen Monti

Project Tracker & Assistant to the President

From managing the phones to juggling calendars and tracking projects, Ellen helps keep Truscott Rossman’s account team on track.

Stephen Olschanski

Account Executive

Stephen has a flair for turning the right phrase and finding fresh perspectives and insight in his graphic design. His passion for policy and deep appreciation for the value of public service inform his perspectives and enrich his work for our clients.

Kelly Rossman-McKinney, APR

Founder, Retired

Before her “retirement,” the Capital-area poll of hundreds of Lansing insiders consistently ranked Kelly as the most effective public relations professional around. Her reputation didn’t change when she retired from TR and took on the role as director of communications for Michigan Attorney General Dana Nessel.

Chris Tippett

Business Manager

Chris manages Truscott Rossman’s financial and operational needs to ensure our PR team has the resources they need to serve our clients.

Jeff Tippett

Chief Operating Officer

Responsible for TR’s “back of house,” Jeff brings more than 40 years of business development, HR and financial management experience to the firm. Skilled at strategic planning and business expansion strategies, Jeff is committed to providing high quality services to our clients.
John started his own public relations firm after serving as director of communications and press secretary to Michigan Gov. John Engler. In 2011, he merged his firm with the Rossman Group, creating Michigan’s most respected public relations firm. John was named the most effective public affairs professional in the 2019 MIRS/EPIC- MRA survey of Capitol insiders.

Allie Walker, MA

Senior Director of Strategy and Client Services

A former Capitol Hill aide, Allie’s attention to detail and process, coupled with her strategic sense, make her tremendously valuable to our clients. She has an excellent grasp of government affairs, corporate communications, health care, automotive and public-private partnerships.

Sara Wurfel, APR

Vice President of Public Affairs

After serving as press secretary and leading many of former Michigan Gov. Rick Snyder’s communications efforts, Sara brought her know-how and contacts to TR. She heads our public affairs shop, voted the most respected in Lansing.