Lie, deny, magnify.  These penile perpetrators just don’t get it, do they?  It’s not just that several men in the highest of places – politicians and athletes appear the most egregious – are hounds; that is, unfortunately, a given these days.  These men are clueless fools, for they seem to believe that by lying and denying, they can avoid the inevitable confessional moment.  They can’t.  In fact, it’s the lying that extends the media circus ad nauseam.  It’s the lying that is reprehensible and unforgiveable. We already know they can’t keep their pants zipped.  The bigger problem is they can’t zip their lips either.

As a certified crisis communicator, I know from first-hand experience that there are three incredibly simple steps to minimize a communications crisis: Own the situation, Apologize for it, and Fix it.  These three steps are elegantly simple in theory.   But trying putting them into action –  that is the real test.

So, Mr. Weiner (whether your name is Anthony, Arnold, Tiger, Bill, Kwame, or a Player To Be Named Later), lie and deny all you want, but Eliot Spitzer set the gold standard by standing up, telling the truth, and then disappearing for awhile.  Next thing you know, the boy had his own show on CNN.   Honesty, anyone?