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My journey to the networking Super Bowl

When I started going to networking events four years ago, “networking” seemed like a euphemism for forced conversation. Plus, I always felt pressure to get something out of it – land a new client, reinforce my personal brand or impress some big CEO.

Last week I found myself at the “Super Bowl” of networking events, the Detroit Regional Chamber Mackinac Policy Conference. More than 1,500 of Michigan’s top business professionals, legislative leaders, corporate CEOs, entrepreneurs and young professionals met on Mackinac Island to re-energize Michigan.

I had a few things that I wanted to accomplish, including talking to a handful of folks I’ve done business with but hadn’t met yet, and hanging out with clients. I was also asked to attend Gov. Snyder’s news conference on Thursday where he, along withDTE Energy and Consumers Energy, announced the $3 billion Pure Michigan Business Connect initiative.

When I arrived I immediately found everyone on the porch of The Grand Hotel. And I mean everyone. It was like everyone I’ve done business with, called on the phone or seen in the paper the past few years was there. It was unreal. And so began my blur of attending panels, listening to speakers and going to receptions and dinners. Over the course of two days, I probably talked to 100 new people, including those riding theShepler’s Ferry with me. It was sensory overload and a great experience all around.

While the panels and speakers were phenomenal, what was the most valuable was getting to know some of the people I’ve worked with over the past few years – especially my clients.

When you’re working with someone, you don’t often have the time to actually meet the person behind the professional. You don’t hear about how they got to their current position. You don’t hear about their hobbies, interests or passions. But it’s just that kind of interaction that networking should be about. Getting to know and possibly helping other professionals in your industry.

So if you dread networking events like I used to, change your mindset. Instead of thinking about what you can get out of it, focus on what you can bring to the table for others in the room.

If you do this, I guarantee you will be more effective working the room and if you’re lucky, you might end up meeting a business partner or even a good friend for years to come.