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Truscott Rossman Named No. 1 Michigan PR firm by MIRS/EPIC-MRA

GRAND RAPIDS, Mich. – Less than six months after its launch by the state’s two most effective communications consultants, Truscott Rossman was named Michigan’s top public relations firm by the biennial MIRS/EPIC-MRA survey.

The firm – formed in January 2011 when Kelly Rossman-McKinney and John Truscott joined forces  garnered three times more votes than any of its competitors. Rossman-McKinney’s former firm had held the title of “Most Effective Public Relations Consulting Firm” in the previous three MIRS/EPIC-MRA surveys.

The survey again ranked Rossman-McKinney and Truscott as the No. 1 and No. 2, individual public relations professionals, respectively — a status they’ve held in each of the four surveys MIRS has conducted (2004, 2007, 2009 and 2011).

“It’s an honor to be held in such high regard by the people we work so closely with every day,” said Truscott, president of Truscott Rossman. “Joining forces with Kelly has been a more positive experience than either of us would have ever imagined.”

Using Truscott Rossman’s “Michigan Legislators Guide to Lobbyists & Reporters” as its survey base, MIRS asked more than 1,000 lobbyists, lawmakers, department directors and other Lansing insiders for their opinions on a variety of topics. The results were then tabulated by EPIC-MRA.

Truscott Rossman earned 48 percent of the vote for “Most Effective Public Relations Consulting Firm.” Rossman-McKinney, Truscott Rossman’s CEO, was recognized as the “Most Effective Public Affairs Professional” by 22 percent of respondents. Truscott received the second-highest individual ranking with 11 percent of the vote.

“With so much changing so quickly in today’s world, it’s a tremendous honor for our team to be consistently recognized by our clients and peers as Michigan’s premier strategic communications firm,” Rossman-McKinney said.

Truscott Rossman represents local, statewide, national and international clients from its offices in Lansing, Grand Rapids and Detroit. The firm offers a full range of communications services, including issues management, crisis communication, digital media, litigation communication, media relations, government affairs, ballot initiatives, community relations and grassroots initiatives. Truscott Rossman also proudly publishes the “Michigan Legislators Guide to Lobbyists & Reporters,” the highly sought Lansing guide to Capitol policymakers across the state.

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