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MIRS/EPIC-MRA Survey: Truscott Rossman still the top PR firm in Michigan

Truscott Rossman took home top honors in the 2015 MIRS/EPIC-MRA Insider Survey as the state’s most effective public relations consulting firm; and principals Kelly Rossman-McKinney and John Truscott named No. 1 and No. 2 most effective public relations professionals, respectively.

The biennial survey, conducted electronically, received more than 350 responses from lawmakers, lobbyists, public affairs professionals and other capital insiders.

Truscott Rossman was named the most effective public relations consulting firm by 43 percent of respondents, a margin more than three times larger than any other firm and five points higher than the firm’s 2013 ranking.

“It’s an absolute honor for our team of dedicated professionals,” said Kelly Rossman-McKinney, CEO and principal of Truscott Rossman. “It’s an honor to receive this award from our Lansing peers by a margin of three-to-one.”

Since joining forces in 2011, Rossman-McKinney and Truscott have been voted the most effective PR firm in all subsequent surveys – in 2011, 2013 and now 2015.

This is the sixth time that the Truscott Rossman principals have been voted the No. 1 and No. 2 most effective public relations professionals, having filled the spots in 2004, 2007, 2009, 2011 and 2013 – every single survey.

This year, Rossman-McKinney and Truscott exchanged overall rankings from 2013 with the former once again taking home the top spot.

“It’s always great to hear that our Lansing colleagues continue to think highly of our firm,” said John Truscott, president and principal of Truscott Rossman. “This really speaks to the quality of our team, and it’s truly humbling to receive these honors.”

Listen to the MIRS/EPIC-MRA 2015 Insider Survey results below: