Detroit – Truscott Rossman announced today several staffing moves that will allow the firm to significantly build on its growing presence in Detroit. The strategic communications firm announced the addition of…
DAFTER, Mich.- The Federal Energy Regulatory Commission issued a decision yesterday ordering Midcontinent Independent System Operator (MISO) to develop a new method for how to pay for the costs of…
SAULT STE. MARIE, Mich.— We Energies announced late yesterday that they have asked the Midcontinent Independent System Operator (MISO) to stop System Support Resource (SSR) payments for the continued operation…
DETROIT – Michigan home builders say they’re eager to meet an expected 8 percent rise in demand for new housing, but the lack of skilled workers threatens to undermine their goals…
Grand Rapids, Mich. (Feb. 5, 2015) – CWD Real Estate Investment, on behalf of Breton Village, announces that a lease has been signed with Brooklyn-based West Elm to locate a…
DETROIT – Truscott Rossman is expanding its Detroit team with the addition of recent Michigan State University graduate Matt Brady as account executive. “With the significant growth we’re experiencing in…
Click here to open a larger view of the 2015 Calendar cartoon in a new window LANSING, Mich. — The 20th annual Truscott Rossman calendar satirizes last year’s major statewide…
New welcome center will make restoration efforts complete The Michigan Capitol Commission has voted to take the first step toward making a welcome center a reality for the State Capitol.…
LANSING – Truscott Rossman put the finishing touches on Michigan’s 2014 lame-duck session with a 30-hour Feeding Frenzy for legislators and lobbyists. “Feeding Frenzy is one of my favorite traditions,”…
The Michigan Capitol Commission's responsibilities include running the Capitol Building and the grounds. That responsibility extends to any rallies, signs or demonstrations on the Capitol grounds. John Truscott is one…
2014 is almost over – which means the new Truscott Rossman 2015 calendar is just around the corner! We need your help to come up with a quote for retiring…
Onaway, Mich. – A $3.8 million ferry, thought to be the first ever built in Michigan, will soon be under construction at Moran Iron Works in Onaway. Shepler’s Mackinac Island…
On Tuesday night, Truscott Rossman welcomed clients, business and community leaders, neighbors and friends from throughout Greater Grand Rapids to our GR office open house. Our new office is in…
DETROIT – John Bailey, a highly regarded strategic communications leader in Michigan for more than four decades and founder of John Bailey & Associates Public Relations, has joined Truscott Rossman as…
Grand Rapids, Mich., (October 24, 2014) – Orthopaedic Associates of Michigan announced today that it is opening a second OAM NOW location at 4665 44th St. in Kentwood on Monday, Oct. 27. The opening marks an expansion…
LANSING – In anticipation of the grand opening of the Knapp’s Centre building, 300 S. Washington Square, the Eyde Company and Historical Society of Greater Lansing (HSGL) are asking Lansing residents…
The Truscott Rossman Grand Rapids team has been promoting the "People's Law School," which Sinas Dramis Law Firm is partnering with the Michigan Association for Justice and Wayne State University's…
Excerpt from MLive, 10/8/2014: LANSING, MI – Michigan's first incubator devoted solely to fashion design will give budding clothing and accessory designers a shot at developing a collection and taking…
By Lupe Izzo in the Lansing State Journal, October 6, 2014 For nearly 50 years, the Cristo Rey Community Center has served people and families living throughout the tri-county area.…
An old trick in the PR world was that when you wanted to bury a story, put out your press release at the end of the day on Friday. The…
Excerpt from op-ed placed in the Lansing State Journal by Bret Jackson, president of the Economic Alliance for Michigan: Rebuffed by both the state and the courts in its efforts…
LANSING, Mich. – Opponents today lined up to testify against legislation that would allow McLaren Health Care to build a hospital tower in Clarkston, even though the state and the…
After reading about Minnesota Vikings football player Adrian Peterson, who "whooped" his four-year-old son with a switch and has now been indicted for child abuse, it's time to remind the…
Ok, sports fans – let’s face it. Professional sports organizations - specifically the NFL and the NBA – have exhibited a notoriously bad track record when it comes to managing…
Excerpted from WOOD-TV on September 8, 2014: GRAND RAPIDS, Mich. (WOOD) — A new study says restoring the rapids to the Grand River could have an economic impact of up…
From changing leaves on some trees to worries over the Tigers’ playoff hopes, signs of summer’s end are all around us. This really struck me over the weekend as I…
Given the number of polls that we expect will be released in the weeks leading up to the primary, consider this a friendly reminder to keep the results in perspective.…
After reviewing hundreds of resumes and cover letters, I decided to share a few tips to help make sure your application is its strongest: 1.) Do not use flowery language.…
Merger creates one of largest HIEs in nation, offering participants unparalleled access to electronic health records MACKINAC ISLAND, Mich. – Michigan Health Connect and Great Lakes Health Information Exchange have…
[vc_column_text pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"] Matt Brady, who came on board with Truscott Rossman this past May, was recently honored by State Senator Phil Pavlov on the floor of…
We're proud of our terrific interns! Today, Kiran Samra (who interns in our Lansing office) was featured on MSNBC's "Women in Politics: College Edition" series, which highlights emerging women leaders…
The leadership of the Michigan Building and Construction Trades Council turned up the volume today in support of a road funding package for Michigan's deplorable roads and bridges. "We can't…
LANSING, Mich. – Truscott Rossman is expanding its team and has hired recent Michigan State University graduate Sarah Paquet as an account executive and creative specialist. “Adding a creative…
KPEP is providing assistance to Kalamazoo Department of Public Safety (KDPS) and the Northside Association for Community Development (NACD) in their efforts to construct the NACD Literacy Park as well…
Truscott Rossman also honored with two Pinnacle Awards and the People's Choice Award by the Central Michigan Chapter of the Public Relations Society of America LANSING – Truscott Rossman President…
GRAND RAPIDS, Mich. – Truscott Rossman is expanding its Grand Rapids office with the addition of Amy LeFebre as senior account executive. LeFebre brings 20 years of corporate, nonprofit and…
LANSING, MI – At a time when partisanship and political logjams appear to be at an all-time high in Lansing, lawmakers from all sides came together today to raise awareness…
LANSING – Truscott Rossman hosted civic leaders, legislators, administration officials, business leaders, lobbyists, local media and community members from across the state at the firm’s 16th annual Paczki Party on Fat Tuesday. The…
Join Us! - March 4, 2014 7:30am to 9:30am Troppo - Downtown Lansing Yes I plan to attend!
Grand Rapids, Mich. (Monday, Feb. 3, 2014; 12:01 AM) – CWD Real Estate Investment plans to bring a hotel to the core of downtown Grand Rapids. The hotel will be…
Business leaders alert companies to Feb. 10 personal property tax exemption deadline LANSING, Mich. – Four of the state’s leading business organizations today alerted Michigan small business owners to the…
Move paves way for majority of Michigan hospitals and medical providers to share health records electronically, improving patient care GRAND RAPIDS and EAST LANSING, Mich. – The boards of Michigan’s…
LANSING, Mich. – John Truscott, president and principal of the strategic communications firm Truscott Rossman, has been elected chairman of the statewide governing board for Ele’s Place. Ele’s Place is…
Grand Rapids, Mich. (Jan. 8, 2014) – CWD Real Estate Investment, West Michigan’s leading investment and property management firm, has hired Lisa C. Young as Marketing Manager. Young joins a…
LANSING, Mich. — The 19th Annual Truscott Rossman Calendar arrives this week – barring snowpocalypse-related mail delays – to more than 5,000 recipients worldwide. This year’s calendar features principals Kelly…
With all the attention on the Lansing Board of Water and Light's (BWL) epic crisis communications failure, it's time for a brief primer on strategic crisis communications planning. First off, though, let's…
T'was three nights before Christmas and all through the town, Ice fell on trees, making wires fall down. The outcome was frightful, no doubt about that No lights and no…
Music is key to our enjoyment of the holidays, but for people like my daughter Jessica - who had developmental disabilities that often made her experience of the world an…
We're settling in to our not-so-new-anymore Detroit office in the GM Renaissance Center. I'm here full time and also live in the city, after moving to Midtown in July from…
LANSING – State lawmakers, legislative staff and lobbyists remained full and energized during the final legislative session days of 2013, consuming more than 363 pounds of food and 30 gallons…
We're putting the finishing touches on our 2014 TR Calendar! We need your help to caption this image featuring Michigan's 2014 U.S. Senate candidates, Gary Peters and Terri Lynn Land. …
As I watch events unfold in Ukraine, I can’t help but be reminded of my trip there. In 1995, I was part of a small delegation charged with teaching members…
Today, our firm's CEO Kelly Rossman-McKinney was honored by the Lansing Regional Chamber of Commerce with its 2013 ATHENA Award, which celebrates the potential of all women as leaders of the…
I love the holiday season. If you can look past the Black Friday madness and traffic around malls you'll find some ordinary people doing extraordinarily charitable things. Take Blondie’s Barn…
150 years ago today, President Lincoln delivered one of the greatest speeches in American history: the Gettysburg Address. Now, you can learn about the Gettysburg Address in the comfort of…
Ingrid Jacques at The Detroit News today covered the success of National Heritage Academies' Walton Charter Academy in Pontiac: [pullquote]When a visitor walks into Walton Charter Academy in Pontiac, the…
With the cap on charter schools lifted in Michigan, the pressure from teachers unions and others in the education establishment is rising against the for-profit management companies that operate many…
[fullwidth_text alt_background="none" width="1/1" el_position="first last"] We were proud to launch Truscott Rossman's new full-time Detroit office with an open house party on Tuesday night. Thanks to everyone who came out…
With the election of Mike Duggan as mayor of Detroit last week, many folks are wondering what it means for our city and our state. It's no surprise that Crain's…
[fullwidth_text alt_background="none" width="1/1" el_position="first last"] Welcome to the new Truscott Rossman website! It's hard to believe Truscott Rossman was founded on 1/11/11. Time flies when you're having fun – and…
So let's embrace what is great about our society - like ensuring everyone has access to basic health care
My recommendation – pass a short term continuing resolution – buy yourself a couple of months.
Few appreciate a crisis more than me, which is why I was thrilled to give a presentation on crisis communications to Michigan and Indiana insurance providers as part of the Gibson Risk Management Forum in South Bend, Indiana. I spent the morning learning about brand management from Larry Linne - a former NFL player and author of Brand Damage.
Linne is a great speaker and offers refreshing insight into managing your "brand" - aka, your reputation. He focused on proactive strategies - i.e., how to prevent damage and minimize risk.
[fullwidth_text alt_background="none" width="1/1" el_position="first last"] LANSING, Mich. – Veteran TV newsman Tim Dye is a new vice president of Truscott Rossman and will be based in the growing Grand Rapids…
Truscott Rossman's director of West Michigan Business Strategies, Amanda Rogalski, will soon be moving with her family to Chicago. As Amanda looked back on her time in Grand Rapids and at Truscott Rossman, she provided this farewell note to our friends and clients.
Check out this great Crain's Detroit Business story on the success of the Regional Air Alliance of West Michigan: The Regional Air Alliance of West Michigan will go out of…
"First, I want to express my deep appreciation to the Redford Police Department and to the Wayne County Prosecutor's Office for their diligent investigation of the allegations made against me…
Carol Cain in the Detroit Free Press yesterday covered Kelly Rossman-McKinney's recent fundraiser for the Women's Caring Program - featuring Governor/bartender Rick Snyder: “I have been a single working mom…
SAGINAW, Mich. – Michigan Dental Association dentists treated 1,136 people – many requiring extensive treatment such as root canals and full-mouth extractions – during the state’s first Mission of Mercy event to provide free dental care to people without other options.
All told $903,000 in care was provided during the charitable event held Friday and Saturday at Saginaw Valley State University’s Ryder Center.
A total of 5,493 procedures were provided, with each patient receiving about five procedures on average. About half of all procedures were for extensive treatments, such as oral surgery and restorative care. Michigan patients required an average of nearly $800 each in care, while the national average is $550. Michigan is the 26th state to hold a Mission of Mercy.“Michigan dentists routinely help patients in great need, but this event really illustrated the scope of the state’s crisis in access to dental care,” said Dr. Steve Harris, a Farmington Hills dentist and chairman of the Michigan Mission of Mercy (MOM). “Thankfully we had a wonderful group of volunteers to help address the most urgent needs of these folks, but obviously a better approach is for Michigan to adequately fund the Medicaid oral health programs that can alleviate the human suffering we saw here.”
Procedures ranged from X-rays and cleanings to fillings, extractions and oral surgery. Patients also received information about the importance of good daily oral hygiene, a healthy diet and routine preventive dental care, all of which can prevent the kind of severe problems treated at the event.
“We put a priority on serving adults and children in pain and with infections, but we also wanted to make sure they received information about how to stay healthy,” Harris said.
The cost of the two-day 100-chair clinic was about $180,000, including in-kind donations. Donations include grants, private contributions, dental supplies, meals and snacks, tables and chairs, office supplies and other items. Plans are under way for another Michigan MOM next year, likely to be held at Ferris State University. MOM is a joint project of the MDA and MDA Foundation. Major sponsors include Delta Dental, Blue Cross Blue Shield Foundation, Dow Corning Donor Advised Fund, Midland Area Community Foundation, Patterson Dental and Rollin M. Gerstacker Foundation, and 135 others.
For more information about MOM go to www.smilemichigan.com/foundation.
The MDA works to educate the public about oral health, promotes the science and art of dentistry, and provides educational materials and services to its 5,500 members, enhancing their ability to provide quality care. For more information, visit www.smilemichigan.com.
Contact: Tom Kochheiser, MDA tkoch@michigandental.org, (517) 230-9828 Ben Tierney, Midland Area Community Foundation btierney@midlandfoundation.org (989) 430-3446 OKEMOS, Mich. – More than 300 Michigan Dental Association dentists and hundreds of other…
LANSING, Mich. – Truscott Rossman has once again been ranked the most effective public relations firm in the latest biennial survey of Michigan Capitol insiders conducted by MIRS/EPIC-MRA. The firm…
LANSING, Mich. – Truscott Rossman this week began delivery of the latest and most ambitious Michigan Legislators’ Guide to Lobbyists and Media, commonly known as the “Lobby Guide.” This long-awaited edition…
LANSING – Credit the clairvoyance of the Department of Public Health for some clear-headed thinking. That was 25 years ago, when Kelly Rossman went into business on her own after having…
Partnership with the Early Childhood Investment Corp. helps low-income families pay for quality child care LANSING, Mich. — The Women’s Caring Program, the Early Childhood Investment Corp. and the state’s…
As a Truscott Rossman intern and a junior at MSU, of course I’m thinking about my post-graduation plans. I read an article called, “6 Things Young PR Pros Should Know to Land a Job.”
The first point was: “Understand that PR is more than press releases and parties.”
That’s a popular misconception among PR students. It also made me think about other myths that my internship at Truscott Rossman has busted.
Myth #1: You’re a great writer in class, so you will be a great writer on the job.
Definitely not, and you learn this quickly! Every single word has to carry its weight in the real PR world. Every one! It takes time to perfect your writing, so new writers will benefit from a PR pro’s revisions. Believe me, I know…
Myth #2: PR is only about writing and strategy.
Don’t forget about media relations! This aspect of PR isn’t stressed in classes, but I’ve learned how important it is to know which reporters work at which media outlets and what they cover. There’s no better way to learn that than through hands-on experience.
Myth #3: PR is glamorous work.
Yes, it’s exciting— no, it’s not always glamorous. Lots of tedious behind-the-scenes work needs to be done before holding a news conference or speaking with the media, including perfecting your messaging. PR isn’t always easy work, but it’s satisfying working on projects knowing that you’re helping clients achieve their goals.
I hope I haven’t scared off any potential TR interns. The reality, though, is that PR is challenging but exciting work. Glamorous? Not so much.
Last month I decided to ditch the little black dress, the staple of every woman's wardrobe.
2012 was a big year politically – and we tried to include as much as we could in Truscott Rossman’s annual calendar. Here is a guide to everything featured in…
Calendar features Truscott as James Bond and Rossman as “M” in “No More Casinos Royale” LANSING, Mich. — The 18th Annual Truscott Rossman Calendar goes out today to more than…
LANSING – State lawmakers, legislative staff and lobbyists devoured more than 587 cups of coffee, 1,076 pieces of candy, 538 bags of chips, 600 Slim Jims, and 600 Fabiano chocolate…
We're working with The Detroit News' editorial cartoonist Henry Payne on this year's calendar, which you'll see in the coming weeks. As always, we're asking you to come up with a quote for our calendar.
Truscott Rossman congratulates our client the Clean Affordable Renewable Energy (CARE) for Michigan Coalition on its victory in Tuesday night's election. The NO on Proposal 3 vote won in 82…
LANSING, Mich. – The Michigan Dental Association Foundation is partnering with the Michigan Department of Military & Veterans Affairs and the Michigan Veterans Trust Fund to raise awareness about potential dental…
GRAND RAPIDS, Mich. – Truscott Rossman continues to strengthen and expand its award-winning public relations team with the addition of Amanda Rogalski to its Grand Rapids office. Rogalski, who was…
Representative Dan Benishek Honored for Service to Seniors Retire Safe presents Congressman Benishek with summer 2012 “Standing Up for America’s Seniors” Award (Gaylord, MI) — Today RetireSafe, representing more than…
GRAND RAPIDS, Mich. – Patients and health care providers at hospitals in Port Huron, Hillsdale, Three Rivers and Southeast Michigan are now part of the state’s largest health information exchange, Michigan…
Two weeks ago, seventeen teams gathered eagerly at the gates of
LANSING – Toby Allen has been named a senior account executive at Truscott Rossman, Michigan’s premier bipartisan strategic communications firm. Allen, of Lansing, will lead several key accounts including the…
LANSING – Josh Hovey has been named a vice president of Truscott Rossman, following more than four years serving multiple clients and ballot campaigns, first as an account executive and then…
Just days after appearing on the list of
Our principals John Truscott and Kelly Rossman-McKinney appeared on Detroit Public Television's MI Vote coverage of the Detroit Chamber Mackinac Policy Conference. Watch the interview below!
LANSING –Truscott Rossman is expanding its team with the addition of Mark Meyer, former Lansing State Journal sports editor, as senior writer and account executive and Michigan State University graduate LaToya English as…
LANSING, Mich. — The Partnership to Fight Chronic Disease (PFCD), a national coalition of leading experts and organizations in health care, business, labor and the faith community, today launched a Michigan…
Attendees devour more than 86,400 calories in good company LANSING – Truscott Rossman hosted civic leaders, legislators, administration officials, business leaders, lobbyists, local media and community members from across the state…
It took several painful days, but it looks like Susan G. Komen for the Cure is finally taking steps to regain its reputation as the world’s leading breast cancer organization. That’s a lofty moniker to live up to, and it’s safe to say everyone who witnessed Komen’s recent descent into partisan bickering was disappointed – some downright devastated.
I'm excited to announce that the Truscott Rossman Lobby Guide is now available for BlackBerry devices!
We fired up the Wayback Machine to take a look at how Michigan newspaper websites have evolved from 1997 to today.
