2024: TR’s year of Right Person, Right Seat
2024 was a wild, exciting, and fun year for TR. As an EOS company, we set ambitious goals at the start of the year and created quarterly rocks to guide…
2024 was a wild, exciting, and fun year for TR. As an EOS company, we set ambitious goals at the start of the year and created quarterly rocks to guide…
The results are in and Truscott Rossman is honored to have taken home top honors once again in the 2017 MIRS/EPIC-MRA Insider Survey as the state’s most effective public relations…
FOR IMMEDIATE RELEASE: Friday, May 5, 2017 CONTACT: Tim Dye, Vice President EM: tdye@truscottrossman.com PH: 616-726-7800 Truscott Rossman Receives Five Other Regional Industry Honors LANSING, Mich. – Amy LeFebre, senior…
Eleventh edition the largest Lobby Guide yet LANSING, Mich. – Truscott Rossman’s highly sought-after directory of who’s who in the capital city hits the streets today. The 2017-2018 biennial Michigan…
Wow. This past week has been a case-study in crisis communications. If you’re a PR professional, it’s been like binging on Cops. Let’s start at the beginning. On Sunday, in…
Lansing, Mich. – Michigan bi-partisan strategic communications firm, Truscott Rossman, was recognized for exemplary work by the Public Relations Society of America’s East Central District 2016 Diamond Awards panel. Truscott…
T’was the night before Christmas, when all through the land, All the creatures were stirring, reading what was in hand. The North Pole News headline read loud and clear: “Santa’s…
Truscott Rossman’s popular annual wall calendar hits mailboxes today LANSING, Mich. — The low point of President-elect Donald Trump’s campaign — “locker room talk” — was the inspiration for Truscott…
LANSING, Mich. – Truscott Rossman kept Michigan’s policymakers, staffers and lobbyists well fueled during a lengthy lame-duck session. As of 6:30 p.m. on Dec. 15, the TR team logged more than…
Changing the name of a popular brand is rarely a good idea. So the Michigan Department of Transportation’s recent decision to remove the “M” from M-22 road signs has me…
Lesson learned — you have to put yourself out there to meet new people. Coming out of college, I thought I knew it all. But apparently, I knew everything except…
We’ve all heard it: lifelong learning is important. In public relations, keeping up with the latest trends and techniques ensures the ability to communicate the right message through the right…
Kanye West and Taylor Swift recently had another bout in their ongoing saga dating back to 2009 when West snatched a microphone from the hands of Taylor Swift during her…
The Census Bureau’s American Community Survey found 3.5 percent of young adults between the ages of 22 and 34 with college degrees fled Michigan in 2013. Why do millennials, including…
Experts say I have about 15 to 20 seconds before you leave this page. Luckily, I have a stealth weapon – graphics – to help me out. Today, online readers…
In today’s busy world, our To Do lists can seem overwhelming. Tackling priorities begins with identifying which items need to be accomplished now or soon. Using a Top 6 strategy…
What’s in a name? Well, remember that holiday, the Eleventh of November? Me neither. But Veterans Day? Oh, yeah, that’s when we honor veterans. And can you imagine attending a…
Students often have many misconceptions about the PR industry – “PR and advertising are the same thing” or “You only have to be a people person to work in the…
Friends and family ask me all the time what, exactly, I do at work. I’ve interned at Truscott Rossman for a year, and I have yet to come up with…
We love our interns at Truscott Rossman, and we show it by throwing real PR work at them from Day 1. You might call it “tough love.” Interns attend new…
Just how bad is the writing in corporate communications? Bad enough to make 120 major U.S. companies employing 8 million people spend more than $3 billion (with a b) annually…
The Detroit skyline couldn’t have been more beautiful and the company couldn’t have been more fabulous on the rooftop of The Music Hall in downtown Detroit for Truscott Rossman’s Detroit…
There are a million ways communication missteps can make a crisis situation worse, but there are also some very specific strategies for doing it right. Tops on the list? Preparation.…
2016 has marked two key milestones in Truscott Rossman’s growth. In January, the firm celebrated its 5-year anniversary since our principals, John Truscott and Kelly Rossman-McKinney, joined their firms together…
Crisis management is more important than ever in this era when people expect instant results or an immediate fix. Thanks to social media, a crisis situation can quickly get blown…
With presidential politics front and center in the media during a fluctuating stock market, it’s important to focus on what the electoral process means to the financial markets. I spent…
The marketing folks at George Mason University recently got a painful reminder about the importance of due diligence in naming an entity, in this case a law school. They…
Millions watched the Masters golf tournament last weekend and witnessed one of the greatest meltdowns in the tournament’s history. It was gut-wrenching. Jordan Spieth, a 22-year-old phenom who has electrified…
Effective communication is our business here at Truscott Rossman, but it is critical to success in just about everything we do, from our personal and business relationships to our…
Something happened recently that was rather routine yet remarkable. It was a networking event – something that occurs in Grand Rapids fairly regularly. Nearly 200 business, civic and municipal leaders…
My friend Mary Kramer, publisher of Crain’s Detroit Business, recently wrote that Michigan needs a messaging campaign to counter the negative image created by the Flint water crisis. But let’s…
I was speaking with a very bright group of MSU students yesterday and told them they’re living through one of the most interesting and disruptive political cycles in a century.…
When I started my business 28 years ago, women business owners were few and far between. I know why. It's hard work, it's risky, it's time-consuming and it requires personal…
Three major cities, one major calendar Truscott Rossman’s 2016 calendar features Detroit, Grand Rapids, Lansing satire LANSING – Truscott Rossman’s 2016 “Michigan Muscle”-themed calendar, featuring some of the state’s juiciest…
The Lansing Regional Chamber of Commerce recently released the December edition of their monthly news magazine, Focus. They’ve taken notice of our rapid growth across the state, and the “Members…
Partnership with Google showcases Pure Michigan museum in new, interactive online exhibition One of Michigan’s most unique and magical destinations – the American Museum of Magic in Marshall – is now…
LANSING, Mich. – Gov. Rick Snyder announced today that Press Secretary Sara Wurfel will join Truscott Rossman on Nov. 30 as vice president for public affairs. Wurfel, who also has…
FOR IMMEDIATE RELEASE: Tuesday, Oct. 27, 2015 CONTACT: Josh Hovey 517-487-9320 (o) | 517-712-5829 (c) jhovey@truscottrossman.com Truscott Rossman Continues to Grow Staff Across Michigan, Adds Three New Hires and Promotes Project Manager…
For Immediate Release: Wednesday, October 14, 2015 Contact: Sharon Emery, Truscott Rossman, semery@truscottrossman.com, 517-896-7075 Shepler’s ‘Miss Margy’ takes first passengers to Mackinac Island MACKINAW CITY, Mich. – The first…
FOR IMMEDIATE RELEASE Contacts: Monday, September 28, 2015 Kelly Rossman-McKinney (517) 487-9320 John Truscott (517) 487-9320 Truscott Rossman Continues Growth, Hires Grand Rapids Senior Account Executive GRAND RAPIDS – Truscott…
Truscott Rossman President John Truscott and Senior Vice President Shaun Wilson had the opportunity to sit down with longtime Detroit news icon Chuck Stokes to discuss the City, current events…
FOR IMMEDIATE RELEASE Contacts: Tuesday, August 18, 2015 Kelly Rossman-McKinney (517) 487-9320 John Truscott (517) 487-9320 Truscott Rossman Continues Detroit Growth with Hire of Senior Account Executive DETROIT – Truscott…
Truscott Rossman took home top honors in the 2015 MIRS/EPIC-MRA Insider Survey as the state’s most effective public relations consulting firm; and principals Kelly Rossman-McKinney and John Truscott named No.…
Having graduated from Grand Valley State University a few weeks ago with a degree in Advertising and Public Relations, I have poured over many case studies about generating good publicity.…
Once you have received your Lobby Guide access code - it can take up to 8 hours to process - you are ready to access the online version of the…
Statewide public relations agency wins three PRoof Awards at the 30th Annual WMPRSA event Grand Rapids, Mich. (May 8, 2015) – Truscott Rossman proved its PR chops in West Michigan…
FOR IMMEDIATE RELEASE Contact: Amy LeFebre, Truscott Rossman PH: 616-726-7802 | C: 616-450-4292 EM: alefebre@truscottrossman.com SINAS DRAMIS ATTORNEY ELECTED TO LOCAL AND STATEWIDE BOARDS Tom Sinas joins Brain Injury Association of Michigan and Grand…
Join the fifth annual Capital City Film Festival at its FREE kick-off party in downtown Lansing. Enjoy drink specials, delicious appetizers and live music. Attendees will walk the red carpet…
For a communicator from the United States, Cuba is one heck of a place to be right now. Just ask TBS’s Conan O’Brien, who recently did his show from Havana.…
Detroit – Truscott Rossman announced today several staffing moves that will allow the firm to significantly build on its growing presence in Detroit. The strategic communications firm announced the addition of…
DAFTER, Mich.- The Federal Energy Regulatory Commission issued a decision yesterday ordering Midcontinent Independent System Operator (MISO) to develop a new method for how to pay for the costs of…
SAULT STE. MARIE, Mich.— We Energies announced late yesterday that they have asked the Midcontinent Independent System Operator (MISO) to stop System Support Resource (SSR) payments for the continued operation…
DETROIT – Michigan home builders say they’re eager to meet an expected 8 percent rise in demand for new housing, but the lack of skilled workers threatens to undermine their goals…
Grand Rapids, Mich. (Feb. 5, 2015) – CWD Real Estate Investment, on behalf of Breton Village, announces that a lease has been signed with Brooklyn-based West Elm to locate a…
DETROIT – Truscott Rossman is expanding its Detroit team with the addition of recent Michigan State University graduate Matt Brady as account executive. “With the significant growth we’re experiencing in…
Click here to open a larger view of the 2015 Calendar cartoon in a new window LANSING, Mich. — The 20th annual Truscott Rossman calendar satirizes last year’s major statewide…
New welcome center will make restoration efforts complete The Michigan Capitol Commission has voted to take the first step toward making a welcome center a reality for the State Capitol.…
LANSING – Truscott Rossman put the finishing touches on Michigan’s 2014 lame-duck session with a 30-hour Feeding Frenzy for legislators and lobbyists. “Feeding Frenzy is one of my favorite traditions,”…
The Michigan Capitol Commission's responsibilities include running the Capitol Building and the grounds. That responsibility extends to any rallies, signs or demonstrations on the Capitol grounds. John Truscott is one…
2014 is almost over – which means the new Truscott Rossman 2015 calendar is just around the corner! We need your help to come up with a quote for retiring…
Onaway, Mich. – A $3.8 million ferry, thought to be the first ever built in Michigan, will soon be under construction at Moran Iron Works in Onaway. Shepler’s Mackinac Island…
On Tuesday night, Truscott Rossman welcomed clients, business and community leaders, neighbors and friends from throughout Greater Grand Rapids to our GR office open house. Our new office is in…
DETROIT – John Bailey, a highly regarded strategic communications leader in Michigan for more than four decades and founder of John Bailey & Associates Public Relations, has joined Truscott Rossman as…
Grand Rapids, Mich., (October 24, 2014) – Orthopaedic Associates of Michigan announced today that it is opening a second OAM NOW location at 4665 44th St. in Kentwood on Monday, Oct. 27. The opening marks an expansion…
LANSING – In anticipation of the grand opening of the Knapp’s Centre building, 300 S. Washington Square, the Eyde Company and Historical Society of Greater Lansing (HSGL) are asking Lansing residents…
The Truscott Rossman Grand Rapids team has been promoting the "People's Law School," which Sinas Dramis Law Firm is partnering with the Michigan Association for Justice and Wayne State University's…
Excerpt from MLive, 10/8/2014: LANSING, MI – Michigan's first incubator devoted solely to fashion design will give budding clothing and accessory designers a shot at developing a collection and taking…
By Lupe Izzo in the Lansing State Journal, October 6, 2014 For nearly 50 years, the Cristo Rey Community Center has served people and families living throughout the tri-county area.…
An old trick in the PR world was that when you wanted to bury a story, put out your press release at the end of the day on Friday. The…
Excerpt from op-ed placed in the Lansing State Journal by Bret Jackson, president of the Economic Alliance for Michigan: Rebuffed by both the state and the courts in its efforts…
LANSING, Mich. – Opponents today lined up to testify against legislation that would allow McLaren Health Care to build a hospital tower in Clarkston, even though the state and the…
After reading about Minnesota Vikings football player Adrian Peterson, who "whooped" his four-year-old son with a switch and has now been indicted for child abuse, it's time to remind the…
Ok, sports fans – let’s face it. Professional sports organizations - specifically the NFL and the NBA – have exhibited a notoriously bad track record when it comes to managing…
Excerpted from WOOD-TV on September 8, 2014: GRAND RAPIDS, Mich. (WOOD) — A new study says restoring the rapids to the Grand River could have an economic impact of up…
From changing leaves on some trees to worries over the Tigers’ playoff hopes, signs of summer’s end are all around us. This really struck me over the weekend as I…
Given the number of polls that we expect will be released in the weeks leading up to the primary, consider this a friendly reminder to keep the results in perspective.…
After reviewing hundreds of resumes and cover letters, I decided to share a few tips to help make sure your application is its strongest: 1.) Do not use flowery language.…
Merger creates one of largest HIEs in nation, offering participants unparalleled access to electronic health records MACKINAC ISLAND, Mich. – Michigan Health Connect and Great Lakes Health Information Exchange have…
[vc_column_text pb_margin_bottom="no" pb_border_bottom="no" width="1/1" el_position="first last"] Matt Brady, who came on board with Truscott Rossman this past May, was recently honored by State Senator Phil Pavlov on the floor of…
We're proud of our terrific interns! Today, Kiran Samra (who interns in our Lansing office) was featured on MSNBC's "Women in Politics: College Edition" series, which highlights emerging women leaders…
The leadership of the Michigan Building and Construction Trades Council turned up the volume today in support of a road funding package for Michigan's deplorable roads and bridges. "We can't…
LANSING, Mich. – Truscott Rossman is expanding its team and has hired recent Michigan State University graduate Sarah Paquet as an account executive and creative specialist. “Adding a creative…
KPEP is providing assistance to Kalamazoo Department of Public Safety (KDPS) and the Northside Association for Community Development (NACD) in their efforts to construct the NACD Literacy Park as well…
Truscott Rossman also honored with two Pinnacle Awards and the People's Choice Award by the Central Michigan Chapter of the Public Relations Society of America LANSING – Truscott Rossman President…
GRAND RAPIDS, Mich. – Truscott Rossman is expanding its Grand Rapids office with the addition of Amy LeFebre as senior account executive. LeFebre brings 20 years of corporate, nonprofit and…
LANSING, MI – At a time when partisanship and political logjams appear to be at an all-time high in Lansing, lawmakers from all sides came together today to raise awareness…
LANSING – Truscott Rossman hosted civic leaders, legislators, administration officials, business leaders, lobbyists, local media and community members from across the state at the firm’s 16th annual Paczki Party on Fat Tuesday. The…
Join Us! - March 4, 2014 7:30am to 9:30am Troppo - Downtown Lansing Yes I plan to attend!
Grand Rapids, Mich. (Monday, Feb. 3, 2014; 12:01 AM) – CWD Real Estate Investment plans to bring a hotel to the core of downtown Grand Rapids. The hotel will be…
Business leaders alert companies to Feb. 10 personal property tax exemption deadline LANSING, Mich. – Four of the state’s leading business organizations today alerted Michigan small business owners to the…
Move paves way for majority of Michigan hospitals and medical providers to share health records electronically, improving patient care GRAND RAPIDS and EAST LANSING, Mich. – The boards of Michigan’s…
LANSING, Mich. – John Truscott, president and principal of the strategic communications firm Truscott Rossman, has been elected chairman of the statewide governing board for Ele’s Place. Ele’s Place is…
Grand Rapids, Mich. (Jan. 8, 2014) – CWD Real Estate Investment, West Michigan’s leading investment and property management firm, has hired Lisa C. Young as Marketing Manager. Young joins a…
LANSING, Mich. — The 19th Annual Truscott Rossman Calendar arrives this week – barring snowpocalypse-related mail delays – to more than 5,000 recipients worldwide. This year’s calendar features principals Kelly…
With all the attention on the Lansing Board of Water and Light's (BWL) epic crisis communications failure, it's time for a brief primer on strategic crisis communications planning. First off, though, let's…
T'was three nights before Christmas and all through the town, Ice fell on trees, making wires fall down. The outcome was frightful, no doubt about that No lights and no…
Music is key to our enjoyment of the holidays, but for people like my daughter Jessica - who had developmental disabilities that often made her experience of the world an…
We're settling in to our not-so-new-anymore Detroit office in the GM Renaissance Center. I'm here full time and also live in the city, after moving to Midtown in July from…
LANSING – State lawmakers, legislative staff and lobbyists remained full and energized during the final legislative session days of 2013, consuming more than 363 pounds of food and 30 gallons…
We're putting the finishing touches on our 2014 TR Calendar! We need your help to caption this image featuring Michigan's 2014 U.S. Senate candidates, Gary Peters and Terri Lynn Land. …