At TR, we're not just about telling stories—we're about being part of the stories that shape communities. Today, more than ever, our commitment to Detroit is illuminated through our…
Digital transformation dominates every aspect of our lives, and the role of visual design and creative strategy in a comprehensive communications plan has never been more critical. TR's recent expansion…
The Digital Transformation The social media world has seen huge shifts over the years, transitioning from simple, community-focused networks to comprehensive broadcasting powerhouses. This digital transformation reflects the changing dynamics…
Why an Integrated Crisis Strategy is Crucial In the digital age, effective crisis management demands a fusion of traditional media training with dynamic social media tactics. At Truscott Rossman, we…
Whether you’re a seasoned communications professional or just starting out, it’s essential to keep your finger on the pulse of marketing trends to stay ahead of the game. Our team…
We’ve been in growth mode for some time, but it’s not always a linear path. When and how to grow is rarely a simple equation. When you’re in the…
Journalists play a significant role in the life of a public relations professional. PR professionals and reporters work closely every day. PR people identify stories on behalf of their…
We all know the saying “It’s not about what you know, but who you know.” And as cliché as it may seem, it’s true. Networking is one of the most…
In a crowded world of communications, your voice distinguishes you. When engaging with your audience, internally or externally, it’s the critical feature that makes you stand out. That’s true for…
Something had to change. Truscott Rossman has been a leading public relations firm in Michigan since it was started in 2011, and we took a big step in 2021 moving…
Have you ever come across something on social media you just had to have? For me, it was the Stanley cup. Not the hockey trophy, but Stanley’s 40-ounce tumbler called…
When asked what’s most important to me when accepting a new career position, I always have the same answer: to be part of the team. I never wanted to feel…
In numerology, the meaning of the number eleven relates to our progression through life. Lore has it that, when it appears, it foretells that we can make great things happen…
Despite the pandemic presenting unique challenges to the way we work, Truscott Rossman is glad to be able to offer a robust and educational virtual internship program. Take a brief…
Today marks the 10-year anniversary of the launch of Truscott Rossman. It’s hard to believe this great firm has already spent a decade providing top-level public relations and communications services…
Like many, I have found myself struggling with how to stay positive and cheerful this holiday season. Every day I am faced with making decisions about how best to stay…
I’ve been working with TR for eight months now and I can’t remember a time I felt like an intern. When they said this wouldn’t be a “fetch me a…
As clients’ needs change, Truscott Rossman has kept pace to deliver on our promise to be the best damn PR firm in Michigan. We have grown and expanded what we…
Defeat the Breach – A Cyber Security Resource More Important Than Ever During COVID-19 COVID-19 has upended lives, businesses, communities and schools. It’s also forced – or at least hastened…
2019 Truscott Rossman Communications Intern Chanel Taylor founds collective to provide more than 500,000 meals to families in need during COVID-19 pandemic. The global pandemic has caused fear, anxiety and…
I remember leaving our office in the Eastern Market for the last time in mid-March. At the time, I had no idea what to think of COVID-19 or how it…
FAKE NEWS ALERT: TR is NOT hiring a graphic designer. We've been alerted that someone is attempting to trick people into applying to a fake job posting on LinkedIn, Zip…
Truscott Rossman is dedicated to exposing students to careers in public relations. Our competitive internship program offers college students with first-hand experience working with diverse clients and learning professional skills…
Another week at TR D.C. has come to a close. It’s been six months since we launched our fourth office, and it’s been a whirlwind. Here is a snapshot, by…
Once again, Truscott Rossman has been named the Most Effective Public Relations Firm by the 2019 MIRS/EPIC-MRA Insider Survey. Truscott Rossman was deemed to be the top PR consulting firm amongst…
Lansing, MI –Truscott Rossman announced today that Andrea Bitely, former director of communications and government affairs for the Michigan Department of Attorney General, will join the firm’s Lansing office as…
Each semester, a group of students is given the opportunity to work alongside seasoned communications professionals while interning at Truscott Rossman – and we pay them! Although each intern’s time…
GREAT NEWS! Truscott Rossman is soon to be the proud parent of the 12th edition of the Lobby Guide. Our baby is expected the week of April 9, 2019. Finally,…
Revitalizing Detroit. Reforming the criminal justice system. Transforming the delivery of health care services. Cleaning up environmental contamination. Ensuring we have clean, affordable energy. Truscott Rossman clients work on some…
Our lives have seemingly gotten busier, and it’s disheartening when I hear that a business colleague has chosen to give up membership in a professional organization because of time pressures.…
Sometimes while starting the 10-minute process of getting myself and my daughter ready to go out in the snow, I’ll ask “Why did we move to Michigan?” And my husband…
Intern candidates seeking positions related to their field of study are searching for more than the classic work experience introduction. In most cases, applicants have already garnered an essential understanding of…
Like many, I recently binge-watched both Fyre Festival documentaries: Fyre Fraud on Hulu and Fyre on Netflix. For those not familiar with the festival, the summary is a young entrepreneur, Billy…
Today is a big day for Truscott Rossman. We proudly announced the opening of our fourth office in Washington, D.C. The office will extend our reach and ability to help…
Moving to a new place can be overwhelming in itself, but when you’re moving for a new position that relies on personally knowing the right people, your anxiety level can…
What a year! Cliché? Yes, but it is the simplest phrase to express our 2018. At Truscott Rossman, we strive to always deliver lasting and impactful results for our clients.…
The public relations profession could use some good PR. We read and hear reports almost daily describing bad behavior, lies or cover ups among public officials and corporate leaders as…
While companies and consumers have been focused on Black Friday and Cyber Monday, there is another campaign that often gets less attention, Giving Tuesday. Giving back can mean many different…
It’s the day after the election and the dust is starting to settle. After a tumultuous campaign season with highly charged emotions and rhetoric on both sides, many are left…
As a reporter, I lived and worked by the maxim that no story was big enough to burn the smallest relationship. Whenever the opportunity arose to break a story by…
Why do some businesses succeed while others fail? It’s a question many ask. I think about it all the time as it relates to public relations. It’s a tough, fast-paced…
DETROIT – Antonice Jackson, communications manager at the Black Women’s Health Imperative (BWHI) and president of the National Black Public Relations Society of Washington, D.C., has been named senior account…
A simple question – and here’s a simple answer; it depends. Sorry to be coy but the reality is there’s no magic bullet for hitting the target with every media…
Want to know when you need public relations advice? Ask a journalist. After a three-decade career in media, including 25 years covering the White House and national political campaigns, I…
What can our public relations firm accomplish in one week? A lot. While August tends to be a slow month for PR, we haven’t taken a break from working hard…
Truscott Rossman is pleased to announce the addition of Rachel Partain as a senior account executive to the statewide bipartisan strategic communications team. She will be based in the firm’s Detroit Renaissance Center office.
A few days ago, my colleague Allie Walker received this email from a contact at the office of Rep. Mike Bishop: “Allie – I wanted to let you know that…
Graham Vyse of the New Republic offers important lessons for managing the media in a story headlined, “How the Washington Press Fell in Love with John McCain.” Setting aside my…
Job Opportunity: we're on the lookout for an experienced public relations professional to serve as a Senior Account Executive in our Detroit office. If you know someone with excellent writing…
Nearly two years ago, I left Washington. Now, I’m leaving journalism. Today I announced my resignation as editor and publisher of Crain’s Detroit Business to be president of Truscott…
Fournier will become the bi-partisan communications firm’s new president as longtime CEO Kelly Rossman-McKinney prepares for retirement LANSING – Ron Fournier, the publisher and editor of Crain’s Detroit Business, will join…
Our Grand Rapids office team had the pleasure of joining hundreds of community members at DeVos Place on Monday, January 15 for the 18th annual corporate breakfast in honor of Dr. Martin Luther King, Jr. The event was organized by the…
The results are in and Truscott Rossman is honored to have taken home top honors once again in the 2017 MIRS/EPIC-MRA Insider Survey as the state’s most effective public relations…
FOR IMMEDIATE RELEASE: Friday, May 5, 2017 CONTACT: Tim Dye, Vice President EM: tdye@truscottrossman.com PH: 616-726-7800 Truscott Rossman Receives Five Other Regional Industry Honors LANSING, Mich. – Amy LeFebre, senior…
Eleventh edition the largest Lobby Guide yet LANSING, Mich. – Truscott Rossman’s highly sought-after directory of who’s who in the capital city hits the streets today. The 2017-2018 biennial Michigan…
Wow. This past week has been a case-study in crisis communications. If you’re a PR professional, it’s been like binging on Cops. Let’s start at the beginning. On Sunday, in…
Lansing, Mich. – Michigan bi-partisan strategic communications firm, Truscott Rossman, was recognized for exemplary work by the Public Relations Society of America’s East Central District 2016 Diamond Awards panel. Truscott…
T’was the night before Christmas, when all through the land, All the creatures were stirring, reading what was in hand. The North Pole News headline read loud and clear: “Santa’s…
Truscott Rossman’s popular annual wall calendar hits mailboxes today LANSING, Mich. — The low point of President-elect Donald Trump’s campaign — “locker room talk” — was the inspiration for Truscott…
LANSING, Mich. – Truscott Rossman kept Michigan’s policymakers, staffers and lobbyists well fueled during a lengthy lame-duck session. As of 6:30 p.m. on Dec. 15, the TR team logged more than…
Changing the name of a popular brand is rarely a good idea. So the Michigan Department of Transportation’s recent decision to remove the “M” from M-22 road signs has me…
Lesson learned — you have to put yourself out there to meet new people. Coming out of college, I thought I knew it all. But apparently, I knew everything except…
We’ve all heard it: lifelong learning is important. In public relations, keeping up with the latest trends and techniques ensures the ability to communicate the right message through the right…
Kanye West and Taylor Swift recently had another bout in their ongoing saga dating back to 2009 when West snatched a microphone from the hands of Taylor Swift during her…
The Census Bureau’s American Community Survey found 3.5 percent of young adults between the ages of 22 and 34 with college degrees fled Michigan in 2013. Why do millennials, including…
Experts say I have about 15 to 20 seconds before you leave this page. Luckily, I have a stealth weapon – graphics – to help me out. Today, online readers…
In today’s busy world, our To Do lists can seem overwhelming. Tackling priorities begins with identifying which items need to be accomplished now or soon. Using a Top 6 strategy…
What’s in a name? Well, remember that holiday, the Eleventh of November? Me neither. But Veterans Day? Oh, yeah, that’s when we honor veterans. And can you imagine attending a…
Students often have many misconceptions about the PR industry – “PR and advertising are the same thing” or “You only have to be a people person to work in the…
Friends and family ask me all the time what, exactly, I do at work. I’ve interned at Truscott Rossman for a year, and I have yet to come up with…
We love our interns at Truscott Rossman, and we show it by throwing real PR work at them from Day 1. You might call it “tough love.” Interns attend new…
Just how bad is the writing in corporate communications? Bad enough to make 120 major U.S. companies employing 8 million people spend more than $3 billion (with a b) annually…
The Detroit skyline couldn’t have been more beautiful and the company couldn’t have been more fabulous on the rooftop of The Music Hall in downtown Detroit for Truscott Rossman’s Detroit…
There are a million ways communication missteps can make a crisis situation worse, but there are also some very specific strategies for doing it right. Tops on the list? Preparation.…
2016 has marked two key milestones in Truscott Rossman’s growth. In January, the firm celebrated its 5-year anniversary since our principals, John Truscott and Kelly Rossman-McKinney, joined their firms together…
Crisis management is more important than ever in this era when people expect instant results or an immediate fix. Thanks to social media, a crisis situation can quickly get blown…
With presidential politics front and center in the media during a fluctuating stock market, it’s important to focus on what the electoral process means to the financial markets. I spent…
The marketing folks at George Mason University recently got a painful reminder about the importance of due diligence in naming an entity, in this case a law school. They…
Millions watched the Masters golf tournament last weekend and witnessed one of the greatest meltdowns in the tournament’s history. It was gut-wrenching. Jordan Spieth, a 22-year-old phenom who has electrified…
Effective communication is our business here at Truscott Rossman, but it is critical to success in just about everything we do, from our personal and business relationships to our…
Something happened recently that was rather routine yet remarkable. It was a networking event – something that occurs in Grand Rapids fairly regularly. Nearly 200 business, civic and municipal leaders…
My friend Mary Kramer, publisher of Crain’s Detroit Business, recently wrote that Michigan needs a messaging campaign to counter the negative image created by the Flint water crisis. But let’s…
I was speaking with a very bright group of MSU students yesterday and told them they’re living through one of the most interesting and disruptive political cycles in a century.…
When I started my business 28 years ago, women business owners were few and far between. I know why. It's hard work, it's risky, it's time-consuming and it requires personal…
Three major cities, one major calendar Truscott Rossman’s 2016 calendar features Detroit, Grand Rapids, Lansing satire LANSING – Truscott Rossman’s 2016 “Michigan Muscle”-themed calendar, featuring some of the state’s juiciest…
The Lansing Regional Chamber of Commerce recently released the December edition of their monthly news magazine, Focus. They’ve taken notice of our rapid growth across the state, and the “Members…
Partnership with Google showcases Pure Michigan museum in new, interactive online exhibition One of Michigan’s most unique and magical destinations – the American Museum of Magic in Marshall – is now…
LANSING, Mich. – Gov. Rick Snyder announced today that Press Secretary Sara Wurfel will join Truscott Rossman on Nov. 30 as vice president for public affairs. Wurfel, who also has…
FOR IMMEDIATE RELEASE: Tuesday, Oct. 27, 2015 CONTACT: Josh Hovey 517-487-9320 (o) | 517-712-5829 (c) jhovey@truscottrossman.com Truscott Rossman Continues to Grow Staff Across Michigan, Adds Three New Hires and Promotes Project Manager…
For Immediate Release: Wednesday, October 14, 2015 Contact: Sharon Emery, Truscott Rossman, semery@truscottrossman.com, 517-896-7075 Shepler’s ‘Miss Margy’ takes first passengers to Mackinac Island MACKINAW CITY, Mich. – The first…
FOR IMMEDIATE RELEASE Contacts: Monday, September 28, 2015 Kelly Rossman-McKinney (517) 487-9320 John Truscott (517) 487-9320 Truscott Rossman Continues Growth, Hires Grand Rapids Senior Account Executive GRAND RAPIDS – Truscott…
Truscott Rossman President John Truscott and Senior Vice President Shaun Wilson had the opportunity to sit down with longtime Detroit news icon Chuck Stokes to discuss the City, current events…
FOR IMMEDIATE RELEASE Contacts: Tuesday, August 18, 2015 Kelly Rossman-McKinney (517) 487-9320 John Truscott (517) 487-9320 Truscott Rossman Continues Detroit Growth with Hire of Senior Account Executive DETROIT – Truscott…
Truscott Rossman took home top honors in the 2015 MIRS/EPIC-MRA Insider Survey as the state’s most effective public relations consulting firm; and principals Kelly Rossman-McKinney and John Truscott named No.…
Having graduated from Grand Valley State University a few weeks ago with a degree in Advertising and Public Relations, I have poured over many case studies about generating good publicity.…
Once you have received your Lobby Guide access code - it can take up to 8 hours to process - you are ready to access the online version of the…
Statewide public relations agency wins three PRoof Awards at the 30th Annual WMPRSA event Grand Rapids, Mich. (May 8, 2015) – Truscott Rossman proved its PR chops in West Michigan…
FOR IMMEDIATE RELEASE Contact: Amy LeFebre, Truscott Rossman PH: 616-726-7802 | C: 616-450-4292 EM: alefebre@truscottrossman.com SINAS DRAMIS ATTORNEY ELECTED TO LOCAL AND STATEWIDE BOARDS Tom Sinas joins Brain Injury Association of Michigan and Grand…
Join the fifth annual Capital City Film Festival at its FREE kick-off party in downtown Lansing. Enjoy drink specials, delicious appetizers and live music. Attendees will walk the red carpet…
For a communicator from the United States, Cuba is one heck of a place to be right now. Just ask TBS’s Conan O’Brien, who recently did his show from Havana.…