Grand Rapids airfares continue to drop as Regional Air Alliance continues efforts to improve commercial air service

GRAND RAPIDS – The average airfare to fly out of the Gerald R. Ford International Airport dropped $9.50 in the third quarter of 2011 compared to the previous three months,…

Continue ReadingGrand Rapids airfares continue to drop as Regional Air Alliance continues efforts to improve commercial air service

What automakers need to do to reach millennials

I understand that automakers can’t make everybody happy, but it would be nice if they at least made me happy.

I have major doubts about that after reading a story in the Free Press yesterday about GM and other automakers’ plans entice my generation into buying new cars.

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Truscott Rossman celebrates first anniversary by releasing Lobby Guide mobile apps

Popular directory of lobbyists and reporters coming to Android, iOS, BlackBerry  LANSING – Truscott Rossman today released the first mobile app edition of the “Michigan Legislators’ Guide to Lobbyists & Reporters,” its…

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Google’s Michigan Get Your Business Online Detroit event

We were proud to help our client Google put together its kickoff event in Detroit for the Michigan Get Your Small Business Online program, which is giving small businesses the tools they need to succeed on the Internet. Check out this great video from the event!

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Did Social Media Kill the White Coke Can?

A month ago, Coke rolled out white Coca-Cola cans to celebrate the holidays. It was a symbol for a partnership with the World Wildlife Fund, meant to highlight global warming’s threat to polar bears' arctic habitat. The flop-of-a-campaign left Coke customers seeing red, and wanting back their precious red cans. Complaints of blasphemy came from consumers on YouTube, Facebook, and Twitter. Sure enough, the drink giant’s spokesman announced this week that it would halt the production of white cans, shipping red back out by next week. And what happens to the 1.4 billion white cans that are being dumped because of the outcry... so much for saving the planet!?

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Jack Lessenberry on Dale Kildee’s “media lynching”

Jack Lessenberry's piece on Dale Kildee's "media lynching" deserves your attention. We've quoted part of the story below, but please read Lessenberry's full piece at Michigan Radio's website:

Patrick Clawson is one of the more aggressive investigative reporters I know.

The former CNN journalist is now semi-retired, and dabbles in a number of occupations. He is no great worshipper of government, titles or institutions. Last year he broke the news that Governor Granholm had awarded a huge tax break to a convicted embezzler whose business was entirely fiction.

Yet he is now outraged about a story he sees as totally irresponsible, and so am I. Yesterday, media throughout the state began reporting allegations that longtime Flint area congressman Dale Kildee improperly touched a young male second cousin of his more than half a century ago. The 82-year-old congressman, indignantly denied the allegations, and noted that the man making them had a long history of mental illness.

There has never previously been any hint of scandal involving Congressman Kildee, who has a wife, three children and announced months ago that he intended to retire after this term.

These stories bothered me when I saw them, because they contained absolutely no evidence or shred of proof. And because I know that any time anyone is accused of something like this, the accusation sticks to them through life, even if later exposed as totally false. What I didn’t know was that it had been checked out.

Pat Clawson contacted me last night and said that he and another well-known investigative journalist, a man instrumental in exposing Detroit Mayor Kwame Kilpatrick became aware of these allegations more than a year ago.

Clawson told me they both checked them out, and, “We each, separately and independently, came to the same conclusion. These allegations could not be substantiated in any way and were most likely false.” He notes the accuser has a record of drug abuse and a history of hospitalizations for mental illness.

Continue ReadingJack Lessenberry on Dale Kildee’s “media lynching”

On Thanksgiving, don’t call me gutless

As if we don’t have enough to do, this is the week we have to be thankful, too!

Frankly, I think going from 0-60 on that one is just too much to ask.

Still, we probably should make some effort, be it mumbling grace over our Turkey Day feast or doing a mental check-off on our gratitude for having a job, supportive family, whatever.

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Michigan Infrastructure and Transportation Association Issues Statement on Governor Snyder’s Infrastructure Message

LANSING – Mike Nystrom, executive vice president of the Michigan Infrastructure and Transportation Association (MITA), today issued the following statement on Governor Rick Snyder’s message on infrastructure and transportation unveiled…

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Transportation Officials Launch Mobile App and Website to Help Citizens Record Dangerous Roads, Bridges

LANSING, Mich. – Michigan residents can be on the alert for dangerous roads and bridges – and immediately record them with a new mobile App unveiled by the Michigan Transportation…

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Truscott Rossman expands account executive staff, hires new executive assistant

LANSING, Mich. – Truscott Rossman is strengthening and expanding its team with the addition of recent Michigan State University graduate Lauren Zdeba as an associate account executive and former legislative staffer Wendy Larner as executive…

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Join the circle – Sign up for organ donation



My daughter Jessica was among Michigan residents honored at the State Capitol Sept. 29 at the first annual “Donate Life” celebration, which honored organ donors, organ recipients and those still waiting for organ and tissue donations.

I knew the moment I gave away my daughter’s eyes and skin that those were the parts of her I’d miss the most.

Her eyes, those windows to the soul, so blue they could be a distraction. Her great aunt called them evidence of something special – as if we needed it.

Her skin, its texture and smell forever imprinted in my memory, conjuring images of my first born that I cannot live without. Especially now, nine years after her death, when memory IS Jessica.

Immediately after the accident – in those earliest moments of making my way through the buffered existence that is grief – answering “yes” to the question of whether my husband and I wanted to donate our daughter’s organs is one of the clearest things I remember.

A drowning victim at age 25, Jessica was a prime candidate for donation: young, no major illnesses, no wild lifestyle that could have harmed her beautiful body. She had lived a fairly circumscribed life, one defined more than we had hoped by her developmental disability.

But the world is a dangerous place, and life, fragile.

As mothers do, I had worried about that body, even as she lay on the beach while my husband and emergency workers tried to breathe life back into her. I lay down on the sand, straddling her ankles as they worked, trying to break the waves that persistently threatened to reach her. I tugged on the legs of her bathing suit, looking to preserve her modesty.

Ultimately, as the attempts to revive her grew more desperate, the EMS workers sliced open the entire front of her bathing suit and tried shocking her back to life.

Jessica never made it that far. Instead she made it to another place, one painful for most of us to even consider. Jessica became an organ donor.

As the parents of a daughter with special needs, her father and I were both burdened and blessed with the opportunity to maximize our child’s potential – even at the very end. For Jessica, donation was the opportunity to in essence create life, even though she never gave birth herself. Jessica needed help just to make it through the average day. In death, however, she became the helper – a role she relished on the rare occasion when it fell to her in life.

Everything possible had been done to save her – on the beach, in the ambulance, at the hospital. So when the nurse asked us if we wanted to see our daughter before making that long journey back home without her, we slowly shook our heads and answered simply, “No. She’s not here.”

That was when the next phase of guiding our child through life – the entire cycle of life, including death – began.

Without a heartbeat, her major organs were no longer viable for transplant. But other parts of her – eyes, bones and heart valves – could improve life and possibly even create additional days for someone else.

We didn’t succeed in saving her for ourselves on that warm August afternoon, but her gifts now extend beyond our dreams. At least three people are living better lives and perhaps longer lives because of our daughter.

Nine years on, we remain grateful for the whole of it – her birth, her life, her death and, most of all, her continued presence in the world.

Please consider joining the circle. If you don’t have a heart sticker on your Michigan driver’s license, you aren’t a registered organ donor. And you need to be. The lives of thousands of people literally depend on it.

Sign up on the Michigan Organ Donor Registry at www.Michigan.gov/sos.

Continue ReadingJoin the circle – Sign up for organ donation

We’re hiring!

Truscott Rossman is currently hiring an Executive Assistant for our Lansing office.

For more details or to apply, please contact our Chief Operating Officer Jeff Tippett at jtippett@truscottrossman.com or 517-487-9320.

Key Accountabilities

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On hurricane watch… in Michigan

Hurricane IreneHow about it? Was everyone obsessed with Hurricane Irene over the weekend or what? I was on the shores of Lake Huron and couldn’t help speculating that the nonstop wind and roiling of those beautiful green waters just had to be hurricane related – even though the wind off the lake was coming from the north and Irene was barreling her way up from the south. Details!

Now, mid-week after the Storm-of-the-Century-that-Wasn’t, there’s a lot of second-guessing about the response of public officials and the media. “Over-reaction” is the catchphrase, especially on the part of the media. As one Internet commentator succinctly observed: CNN in hurricane = Pigs in sh**

I gotta say, it was the weekend and I was glued to my TV set, along with the rest of the nation. Let’s face it, weather reporting is entertainment if you’re not in the storm’s path or worried about someone who is. So for most of the country, this was entertainment at its best: The information being transmitted not only held your interest but allowed you to participate in the country’s ever-flowing news conversation.

Watching Hurricane Irene was kind of like watching Sarah Palin discuss Paul Revere – damn entertaining, with the added bonus of empowering listeners to pontificate on “national events.” That’s what passes for political discourse in this country these days, and newstainment feeds it.

I loved the observation of Lee Siegel writing for The Daily Beast about what he considers our over-reaction to Irene:

“… perhaps the most plausible reason for our wild response is that weather is authentic, while our public life is more and more fabricated. We long for the clarifying crisis because the response to it is clear and direct. We will know, as a nation, what to do in response to a disaster. In every other area of politics and social issues, we have no idea, as a nation, what to do.”

That’s why I for one was glad to see our leaders being decisive with Irene. If some think it was overkill, so be it. I liked seeing our leaders dig in their heels and stand up to a problem. And the fact that Irene seemed to back down in response just added to the lore.

Now I’m ready for our leaders, including those at the state and local level, to apply that kind of resolve to the problems that don’t have any entertainment value – the ones that really need solving.

Continue ReadingOn hurricane watch… in Michigan

P.S. I Love You…Traverse City

Last week the Sleeping Bear Dunes National Lakeshore was named the most beautiful place in the country. For those of us fortunate enough to have grown up in Northern Michigan, (Traverse City for me), this is no surprise! The summers are magical, making up for the tremendously long winters. The fall is lovely. And Christmas in Traverse City is a Norman Rockwell painting. I am asked several times each summer what people should do on their vacation in the Grand Traverse Area…

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A Picture Is Worth 1,000 Words: Why NOT a Photo Op?

Attention candidates: Your staff's latest brainstorm - a clever photo opportunity - can break your election mojo faster than I can say "Michele Bachmann swallows." Resist the urge to blindly follow your campaign team's itinerary and instead ask yourself this: If I do this will I look like...

I used to be an intern in the Clinton White House?
Michele Bachmann at the Iowa State Fair

A total dweeb playing GI Joe in a toy helmet?
Mike Dukakis on a tank, Macomb County

I moonlight as a proctologist?
Mitt Romney, 2007

I played a sperm in Woody Allen's "Everything You Wanted To Know About Sex (But Were Afraid To Ask)?"
John Kerry, 2004

I'm a hypocritical homophobe who secretly enjoys a man-on-man hug more than I should?
Bush and McCain

I'm a clueless dork going through the motions?
George W. Bush abroad

And just in case you-the-candidate think you can suck it up and put lipstick on a pig in front of a camera ala a Rick Santorum concession speech, remind yourself that your family might not be the Academy Award winning performers you turned out to be.

Rick Santorum 2006 concession speech


Continue ReadingA Picture Is Worth 1,000 Words: Why NOT a Photo Op?

How to rock your internship from start to finish

2010-04-22 As a follow up to Josh Hovey’s post last week, I thought I’d run through a few tips on how TO get one and be successful at it.

Here are three tips to consider before hitting that send button on your application.

1) Do your homework –Make sure you understand – and can prove you know – the ins-and-outs of the organization, the job and the application process. If it’s not on their website, pick up the phone! Don’t risk losing out on a job because you can’t follow directions.

2) Be aggressive – Not in a crazy way, but be sure to follow up (professionally) and demonstrate you want the job more than any other applicant. This could be as simple as mailing a handwritten thank you note after an interview.

3) Be honest – Don’t lie or be misleading through any part of the application process. The organization will find out eventually by asking simple questions and you will get caught. If you lack experience, it’s okay. Think of other ways you can make up for that and highlight those.

So you now have the internship of your dreams, now what?

Here are 10 rules to live by when you walk in the office every day:

1) Show up. People rely on you. (Having a hangover is NOT a reason to “call in sick.” Plan ahead and make sure you can be there when you say you can.)

2) Get in on time. (Without complaining.)

3) Understand that you don’t know it all. (Even though you may feel like you do.)

4) Listen very carefully and always take notes.

5) There are (almost) always no stupid questions. (If you have done everything on your end to understand something and you don’t get it, always ask for help.)

6) Don’t just follow directions. Think about what you are doing while you are doing it and make it better.

7) Do more than is expected on every assignment. (Unless doing more costs the company money.)

8) Be eager to learn and people will be more likely to teach you. (And always be respectful.)

9) Take your internship very seriously. (Seriously.)

10) Understand that the success of the internship is largely up to you.

Continue ReadingHow to rock your internship from start to finish

Hope Network to strengthen SE Michigan behavioral health, rehabilitation services

GRAND RAPIDS - Pontiac-based New Passages Behavioral Health & Rehabilitation Services today joined forces with Hope Network, a statewide provider of specialty health care services and community-based programs, strengthening care…

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A fond farewell to Truscott Rossman

It is difficult to come to terms with the final day of my year-long stint as senior intern with Truscott Rossman. I can’t help but feel nostalgic as I walk the halls of Boji’s eighth floor, knowing that today is the capstone moment of a long, arduous and highly-rewarding internship adventure.Jason Kemp

Continue ReadingA fond farewell to Truscott Rossman

Michigan businesses first in country to benefit from new impact investment initiative

Lansing, Mich. – The U.S. Small Business Administration (“SBA”), State of Michigan Retirement Systems (“SMRS”), The Dow Chemical Company and InvestAmerica have partnered to provide Michigan businesses with debt and equity…

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Spinning in Hollywood: Meg’s Top 5 Public Relations Flicks

Hollywood!Sometimes when I tell people I work in “PR,” they look at me with a blank stare and I know they are thinking: what the heck does that mean? So, for those who may be bamboozled, I’ve compiled a list of my favorite movies that depict public relations at its best (or worst!)

1. The Queen – After Princess Diana died in a horrific car crash in 1997, British Prime Minister Tony Blair and the Royal Family disagree over how to address her death publicly. The movie examines the Royal PR team’s attempt to distance themselves from the “people’s princess,” after the messy divorce of Charles and Diana. Blair convinces the Queen to make affectionate comments about her grandchildren’s mother or a PR nightmare will ensue.

2. Frost/Nixon – Richard Nixon, the shamed former U.S. president attempts to save his face and legacy with a historic interview with David Frost. The movie portrays PR pros on both sides of the interview preparing their subjects and attempting to control the outcomes of the interview. Look out for Nixon’s top political PR aides: Jack Brennan (played by Kevin Bacon), and a young Diana Sawyer (played by Kate Jennings Grant).

3. Jerry Maguire – “The key to this business is personal relationships…” Dicky Fox gives Jerry Maguire the best advice he’ll ever get. In this film, we see Maguire go off the deep end. He leaves the comfort of a firm to go into business for himself. The only thing that will save him is his key relationships. Great film – and some of the best one liners of all time!

4.

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Summer reading for the PR professional

There are few better ways to spend a hot summer day than lying on the beach with a good book. While many prefer their summer reading on the lighter side, there are plenty of good reads that will sharpen your PR skills without leaving you passed out and burning in the sun halfway through the book. Here’s my short list.

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The recipe for teamwork

That same teamwork is being applied at Truscott Rossman. Our team has a wide array of skills and experience. It isn’t too often I have to go outside of our team to get the information I need to serve my clients. In addition, we all know that our work product is better with lots of input because you never know who will have the next great idea.

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This doesn’t happen in Grand Rapids

It is a beautiful sunny day in Grand Rapids, but today all Grand Rapidians are in shock and disbelief of the tragic happenings that occurred yesterday. From the time I left my home, to the moment I walked into the office, every person that I encountered had a comment about yesterday, and I heard a version of “this doesn’t happen in Grand Rapids” at least three or four times.

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Big scary technology

Communities like Royal Oak, Sterling Heights and even liberal, hipster Ann Arbor feel that if their elected officials are emailing or texting during meetings, then it must be to discuss city business, which is in violation of the Open Meetings Act. Transparency in government must absolutely be protected, but I can’t help but think an outright ban on these communications tools goes one step too far.


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Communication: When you don’t speak the same language …

Last week, my family embarked (together!) on our biggest adventure yet - my brother’s wedding in Daegu, South Korea. It was an once-in-a-lifetime experience, and memories were made that will be engrained in our hearts forever. One part of the trip that was sometimes challenging was the language barrier.

Continue ReadingCommunication: When you don’t speak the same language …

The Mitten’s spectacular shoreline – Should we let the rest know?

It’s astounding that the world hasn’t discovered Michigan’s vacation real estate yet. Aside from Madonna in Bay Harbor and a few other celebrity enclaves in Northwest Michigan, the rest of Michigan’s 3,200 miles of Great Lakes shoreline are open for business!

Continue ReadingThe Mitten’s spectacular shoreline – Should we let the rest know?

It’s time for King James to put down the royal shovel

How did LeBron James become the most hated person in professional sports? He made a bad decision. And I’m still amazed someone in his inner circle didn’t stop it. “The Decision,” as it was publicized, was an epic public relations disaster. It instantly hurled a spotless NBA superstar into America’s number one villain. Like many people, I watched the entire hour-long show because I couldn’t believe James and his team would do something so stupid, not because I cared where James was going to play basketball.

Continue ReadingIt’s time for King James to put down the royal shovel

Why do my thumbs hurt?

Why do my thumbs hurt? Wait, my arm is tingling and numb. Ouch, I have a knot in my chest. Are these just symptoms of getting older? What's up with this?
Well, I narrowed it down to texting. Then I did some research and found it's very prevalent. My trainer said he's seeing a lot of muscle pain and stiff joints because of texting.

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Dapper Dads and Women Working Wonders Rockin’ in Lansing

After record-setting attendance and votes, the Dapper Dads event raised more than $117,000, nearly tripling funds raised during last year’s event. The top finishers (determined by the number of $5 votes each contestant drew) were Ken Stewart from Jackson National Life and Glenn Granger from Granger Construction. The dads included area doctors, lawyers, lobbyists, athletes, news anchors, business owners and more.

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Tell TED –

My talk on the “Disabled Listener” is 14 minutes of me talking about being a stutterer and dealing with all of you fluent speakers. That description makes even me cringe, so you can understand why I’ve been absolutely blown away by the positive response. (The official versions of the TEDx Lansing talks have just been released on YouTube, so if you’re one of the 600 people who endured the unofficial version of my talk, please take another look.)


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Don’t wait for bad news to get worse

The moral of the story is to be ready and act immediately to counter any situation that can damage your reputation. You can’t rely on others to accurately tell your story. Reporters often don’t have the time – and too often fail to take the initiative – to fact check an “official” source before publishing a story. Official sources – from police officers to elected leaders to company representatives – get stuff wrong too.

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Truscott Rossman: Michigan’s most effective public relations firm – again

Yesterday, MIRS and EPIC-MRA released their most recent biennial survey of state Capitol insiders. 48 percent of all respondents selected Truscott Rossman as the "Most Effective Public Relations Consulting Firm." We are truly honored!

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The importance of key influencers online

One message – sent to just a thousand people – set off a firestorm last week, putting a major retail chain on the defensive and generating many negative media stories in the process. This wouldn’t have been possible without the power of social media – and more importantly, the power of building the right network of key online influencers to help carry a message online.

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Arnold keepin it real with less than ideal

Not to prolong this Arnold thing, but the news just keeps getting juicier! The latest headline: “Arnold's Two Sons Born Days Apart.”

CNN is reporting that California birth records show Arnold Schwarzenegger’s son with a member of his household staff was born the same week as his son with wife Maria Shriver. You can’t help but rewind to nine months previous and speculate on the logistics of that. Or not. Might be TMI.

Apparently divorce records show the housekeeper’s husband left her a few weeks after she gave birth to Schwarzenegger’s son. Regrettable, but understandable. Another marriage down the tubes.

Now Arnold and Maria are Splitsville and Maria and her kids are spotted frolicking on the beach while Arnold is seen driving in his fancy car – alone. We like our celebrities to do at least some atonement, and for Arnold, that may be enough for us.

Can’t help thinking about “Mad Men’s” Don Draper’s observations about what we want:

“When a man walks into a room, he brings his whole life with him. He has a million reasons for being anywhere; just ask him. If you listen, he’ll tell you how he got there. How he forgot where he was going, and that he woke up. If you listen, he’ll tell you about the time he thought he was an angel or dreamt of being perfect. And then he’ll smile with wisdom, content that he realized the world isn’t perfect. We’re flawed, because we want so much more. We’re ruined, because we get these things, and wish for what we had.”

We know the world’s not perfect and yet we pursue the ideal. That’s the reason social science experts say the number of U.S. households with married couples is declining. In Michigan it’s down to 48 percent, according to the latest Census figures.

“People do value marriage, but it’s more like an ideal, not a necessity,” news reports have quoted Bill Doherty, University of Minnesota professor, as saying.

If we’re chasing the ideal, no wonder we’re disappointed – and no wonder we ourselves disappoint.

Continue ReadingArnold keepin it real with less than ideal

Public Transit Officials Call for Increased Transportation Funding, Launch New Website to Help Citizens Cope with Gas Prices

LANSING, Mich. – Increasing the state’s investment in public transit would create jobs vital to Michigan’s economic turnaround and give commuters reprieve from skyrocketing gas prices, members of the state’s…

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